Arthur Leydin (Graphic Identities)

In contemporary parlance, Arthur Leydin (1932–2010) might be referred to as a design disruptor. From the 1960s to the 1980s he campaigned relentlessly for the cultural significance of graphic design in Australia. In articles he wrote for magazines such as Design Australia, Leydin frequently lamented the devaluation of visual communication in Australia, especially during the Whitlam era when other art forms such as music and theatre were beginning to form a distinctively Australian identity.