Animation cel of 'Norm' from the 'Life. Be in it' campaign

by Stitt, Alex in South Yarra, Victoria, 1993-1994.
The 'Life. Be in it' campaign was a Victorian State Government initiative, launched in 1975. Initially intended purely as a campaign to encourage people to get out and get some exercise, it was an immediate success and by late 1977 it had become a …
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