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Stickers (5), Fresh New South Wales Schools Milk, paper, designed by Peter Windred / Ad Agency Lismore for Milk Marketing (New South Wales) Pty Limited, Australia, 1998

Made in New South Wales, Australia, 1998.

These items are part of a comprehensive collection of materials relating to the reintroduction of schools’ milk in New South Wales following a twenty yearhiatus between 1974 and 1994. It represents the full set of Fresh New South Wales Schools’ Milk material available in 1998, an important moment in the program’s development as the Sydney metropolitan area became involved, and coverage extended to 550,000 children in 1800 schools statewide. It includes packaging, promotional material, and inform...

Summary

Object No.

2001/14/9

Object Statement

Stickers (5), Fresh New South Wales Schools Milk, paper, designed by Peter Windred / Ad Agency Lismore for Milk Marketing (New South Wales) Pty Limited, Australia, 1998

Physical Description

Stickers (5), Fresh New South Wales Schools' Milk, paper, Milk Marketing (New
South Wales) Pty. Limited, Australia, 1998. Stickers are 1) 'Seethru the cow/www.milkcoolforschool.com.au' 2) 'Yummo' 3) 'Dynomite' 4) Strip of 8 stickers 'Dynomite jokes' 5) 'Fresh New South Wales Schools' Milk/cool for school'. Part of a campaign to promote Fresh New South Wales Schools' Milk, 250mL cartons of plain and flavoured milk subsidised by the dairy industry and sold only at school canteens. These stickers would have been displayed in school canteens.

Production

Notes

Designed by Peter Windred and the Ad Agency Lismore for Milk Marketing (New South Wales) Pty. Limited.

Made for Milk Marketing (New South Wales) Pty. Limited.

Manufactured for use in 1998.

History

Notes

Made to be distributed as a promotional item to school canteens.
Donated to the Powerhouse Museum unused by Milk Marketing (New South Wales) Pty. Limited.

Source

Credit Line

Gift of Milk Marketing (New South Wales) Pty Limited

Acquisition Date

16 February 2001

Cite this Object

Harvard

Stickers (5), Fresh New South Wales Schools Milk, paper, designed by Peter Windred / Ad Agency Lismore for Milk Marketing (New South Wales) Pty Limited, Australia, 1998 2019, Museum of Applied Arts & Sciences, accessed 20 October 2019, <https://ma.as/9856>

Wikipedia

{{cite web |url=https://ma.as/9856 |title=Stickers (5), Fresh New South Wales Schools Milk, paper, designed by Peter Windred / Ad Agency Lismore for Milk Marketing (New South Wales) Pty Limited, Australia, 1998 |author=Museum of Applied Arts & Sciences |access-date=20 October 2019 |publisher=Museum of Applied Arts & Sciences, Australia}}

Incomplete

This object record is currently incomplete. Other information may exist in a non-digital form. The Museum continues to update and add new research to collection records.

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