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2001/105/1 Shoes (pair) and packaging, 'Wasabi', leather/ cardboard, designed and made by Royal Elastics, Australia / China, 1999. Click to enlarge.

Shoes by Royal Elastics

Designed
Funky leisure footwear brand Royal Elastics was the brainchild of two young Australians, Tull Price and Rodney Adler.

Prior to setting up Royal Elastics, Price had organised parties and club nights in Sydney alongside launching a successful streetwear label. Inspired by the skateboarders trend of tucking in their laces he began to research ideas for a slip on trainer. Serious sports shoes by Nike, Adidas and Reebok had already left the sportsfield by the 1990's and were avidly taken up as …

Summary

Object No.

2001/105/1

Object Statement

Shoes (pair) and packaging, 'Wasabi', leather/ cardboard, designed and made by Royal Elastics, Australia / China, 1999

Physical Description

Shoes (pair) and packaging, non gender specific, 'Wasabi', leather/ cardboard, designed and made by Royal Elastics, Australia/ China, 1999.

Shoes: pair of womens sports fashion fusion shoes with red and yellow leather uppers. The front section is attached to the back part with black elastic. The tongue of yellow leather has a hole at the top trimmed with a ring of red rubber and is slightly padded. Top of upper has an inlay of red polyester open weave fabric. The back of shoe is slightly padded and shaped across the top. There is a loop of black webbing at the back with a red and yellow applied plastic logo/design. Thick white rubber sole with added moulded sole in red rubber with yellow details including logo and 'Royal' in yellow and 'ELASTICS' in red. Lining and inner sole of white polyester fabric. Printed on innersole in red 'Royal /ELASTICS 7'.

Shoebox: all in one folded cardboard shoe box with overlapping lid. Box made of printed paper covered cardboard, bottom in royal blue with Royal Elastics logo in black and white and 'Royal ELASTICS' in white at each end. White lid and front flap has logo in black and white with 'Royal' in blue and 'ELASTICS' in black. 'MADE IN CHINA' on bottom of box.

Marks

Printed paper label adhered to one end of the shoebox: 'STYLE W01 SIZE/ barcode/ WASABI RED/ 7 USA/ 40 EUR/ 6 UK'.

Production

Notes

Designed by Royal Elastics. Co-Director's, designers and owners of the Royal Elastics company, Tull Price and Rodney Adler do most of the designing but also invite other designers to work on specific styles.

They define their brand as modern leisure footwear with styles inspired by classic footwear and sports shoes. They recognised the trend for sports shoes being worn as fashion and decided to take the concept a step further fusing sports and fashion into shoes with an emphasis on fashion.

A major innovation was making slip-on laceless shoes, replacing traditional laces with elastic panels. They continue to develop innovative hold and fastening systems for their shoes.

Made in China. Footwear and clothing manufacture in Australia has rapidly declined over the last 30 years with most mass manufacturers having product made in Asia where labor costs are cheaper.

These shoes were made in 1999.

History

Notes

The shoes were donated in new condition to the Powerhouse Museum. They were worn by models during the fashion parade held in conjunction with the announcement of the Fashion of the Year selection in 1999.

Curator Glynis Jones wrote to Royal Elastics requesting one pair of shoes for the Museum's collection of contemporary fashion. They kindly sent in three pairs, two of which were subsequently selected as part of the Fashion of the Year 1999 selection.

Source

Credit Line

Gift of Tull Price and Rodney Adler, Royal Elastics, 2001

Acquisition Date

28 October 2001

Cite this Object

Harvard

Shoes by Royal Elastics 2022, Museum of Applied Arts & Sciences, accessed 25 September 2022, <https://ma.as/9684>

Wikipedia

{{cite web |url=https://ma.as/9684 |title=Shoes by Royal Elastics |author=Museum of Applied Arts & Sciences |access-date=25 September 2022 |publisher=Museum of Applied Arts & Sciences, Australia}}