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89/324 Catalogues (31), mens & womens swimwear, paper, by Speedo, Australia, 1967 - 1986. Click to enlarge.

Collection of ‘Speedo’ product catalogues

Made by Speedo Australia Pty Ltd in Australia, Oceania, 1967-1986.
The Museum has an extensive collection of Speedo swimwear and accessories dating from the 1930s to the present including designs produced for the Australian Olympic Games team from 1964 to 2004, the Australian Commonwealth Games team from 1970-2002 and numerous international Olympic teams. This collection is complemented by the Speedo archive which includes scrapbooks, catalogues, posters, newsletters, stickers, photographs, video footage and badges.

Speedo's origins lie in MacRae Knitting Mills, manufacturer of cotton and wool knitwear. They produced their first swimming costumes in Sydney, Australia in the late 1920s and in 1928 held a competition to find a name for their new swimwear line. So successful was a staff member's catchy slogan 'Speed on in your Speedo', they changed the company name to Speedo.

From the beginning Speedo focussed their attention on producing competitive swimwear complemented by a range of leisure swimwear and knitted apparel and the Museum's Speedo collection and archive illustrates the evolution of swimwear styles and fabrics designed to reduce water resistance and enhance speed. By the 1980s most of the world's top competitive swimmers were competing in Speedo's.

Glynis Jones
Curator, Design & Society

Summary

Object No.

89/324

Object Statement

Catalogues (31), mens & womens swimwear, paper, by Speedo, Australia, 1967 - 1986

Physical Description

Catalogues (31), men's & women's costume, paper, Speedo, Australia, 1967-1986.

Production

Source

Credit Line

Gift of Speedo Australia Pty Ltd, 1989

Acquisition Date

3 May 1989

Cite this Object

Harvard

Collection of 'Speedo' product catalogues 2019, Museum of Applied Arts & Sciences, accessed 6 July 2020, <https://ma.as/94846>

Wikipedia

{{cite web |url=https://ma.as/94846 |title=Collection of 'Speedo' product catalogues |author=Museum of Applied Arts & Sciences |access-date=6 July 2020 |publisher=Museum of Applied Arts & Sciences, Australia}}

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