This type of Mixmaster was probably the first Mixmaster to be designed in Australia. The MX001 was designed in 1981 by Sunbeam designer Ian Wilson. The main aim of this new design was to reduce the costs of manufufacturing. But the result was a complete departure from the traditional styling of earlier Mixmasters and became a classic Sunbeam product.
The Sunbeam Mixmaster was first developed in America in the 1930s. The Mixmaster model 9B was the first Sunbeam appliance to be manufactured in Australia and became the foundation of Sunbeam's Australian success. It wasn't until the late 1970s-early 1980s that Sunbeam first began designing appliances in Australia and employed its first industrial designers. The first products developed in the 1970s were a vertical grill, a horizontal grill, toasters and steam irons. This Mixmaster represents one of the first Sunbeam products to be designed by an industrial designer in the company's newly formed Australian design studio.
The success of this model of Mixmaster is indicated by more than twenty years on the market. It was still sold by Sunbeam in 2005, and was the inspiration for a new model - the Mixmaster Series II launched in 2005.