The development of this product follows on from the success of the Decor wine cooler designed in 1978. Decor decided in 1984 to take the same approach with a different product, the wine cask cooler. The idea for this new product sprang from the changing preferences of Australian drinkers - cask wine was becoming more popular and Decor decided to meet the needs of this new trend.
Designed by Richard Carlson over a period of two years it holds the bag of wine from any 4 litre cask carton and has a separate bar stand with drip tray for use indoors. The design presented many challenges for Carlson. He said, 'fitting the cask bag into a box was like fitting a dozen pillows into the boot of a car'. However his ability to think in terms of mass, volume and space allowed him to translate an awkward situation into an elegant, useful solution which won an Australian Design Award in 1986.
This product indicates the popularity of wine sold by the cask, first introduced in the 1960s by Angoves Wines. This type of wine was usually the cheapest available, and the bag reduces the air contact with wine so once it is opened it lasts longer than wine in a bottle. In 2004 around 50% by volume of the wine sold in Australia was cask wine.