This framed set of Sydney 2000 Olympics swimsuits and swimming caps signed by Susie O'Neill and Michael Klim forms part of the Speedo memorabilia collection used by Speedo Australia in its Head Office until 2018. Speedo is an internationally renowned and Australian born company that has been producing performance and lifestyle swimwear and accessories since 1928. The company has since established its reputation as the world's principal competitive swimwear designer and manufacturer and has been providing competition and training swimwear and accessories to the Australian Swim team and international athletes since the 1956 Melbourne Olympic Games. Speedo has a rich company history which has been documented and accumulated for posterity in the Powerhouse collection.
Speedo's pride in company heritage is reflected in this Speedo memorabilia collection, with each item having been framed and displayed in Speedo's Head Office in Sydney to illustrate the breadth of the company's remit and its commitment to excellence for its staff and visiting clients. The collection primarily encompasses swimsuits, swimming caps, photographs and posters signed by Australian and international swimming champions to promote the longstanding success of the company and its dominance in providing the world?s latest innovations in competitive swimwear for the Olympic Games, Commonwealth Games, World Swimming Championships and Paralympics. Other items such as commemorative plaques and certificates and photographs of appreciation show Speedo's support and sponsorship of other elite supports including beach volleyball, water polo and triathlon as well as smaller scale national and community events such as the Australian Swimming Championship selection trials, surf life saving and children's water safety initiatives, thereby reflecting Speedo's mission to inspire people of all ages and abilities to swim. In addition, Speedo's concurrent focus on lifestyle and everyday leisurewear is demonstrated through examples of advertising photographs and posters. Overall this collection is an important record of Speedo marketing strategies post-1985 and the interior decoration of the Sydney Head Office prior to 2018.
The Speedo memorabilia collection is complemented by the Speedo archive which includes scrapbooks, catalogues, posters, newsletters, stickers, photographs, video footage and badges detailing the company's historical remit and marketing approach as well as the existing collection of Speedo swimwear from the 1930s to the present.
Vanessa Thorne and Glynis Jones, Curatorial, 2020
Speedo® the world's leading swimwear brand is passionate about life in and around the water.
From learn to swim through to swimming for fitness our mission is to inspire people to swim and we aim to do that by encouraging healthy activity of swimming.
Born in 1928 on and around Bondi, Speedo has natural affinities with the beach and the pool. We have swimwear and equipment for people of all ages to do all sorts of water activities.