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2018/43/1 Menstrual underwear (3), bamboo, designed and made by Modibodi, Sydney, New South Wales, Australia, 2017. Click to enlarge.

Menstrual underwear by Modibodi

2017
This underwear, designed by Sydney-based brand Modibodi, is an example of 'menstrual underwear' - undergarments intended to be used as an alternative to (or in conjunction with) tampons, pads, liners and other menstrual products. Modibodi claims to be the first company to manufacture and retail this type of underwear on a commercial scale.

Modibodi underwear uses absorbent, stain-resistant fabric in its design, allowing the wearer to bleed directly into the underwear. The Modibodi brand strives to minimise the impact of menstruation on day-to-day life by providing the wearer with an alternative to liners, pads and tampons that replicates the everyday experience of wearing normal underwear.

Attitudes towards menstruation have changed significantly over the course of history. Once perceived to be unclean, shameful and a conversational taboo, periods are increasingly accepted to be an inoffensive and natural part of life. The advent of menstrual underwear reflects the desire of contemporary consumers to minimise the impact of periods on their lives, economically and with the environment and personal comfort in mind.

Elizabeth Doepel, Curatorial Intern, November 2017
Supervised by Tilly Boleyn, Curator

Summary

Object No.

2018/43/1

Object Statement

Menstrual underwear (3), bamboo, designed and made by Modibodi, Sydney, New South Wales, Australia, 2017

Physical Description

These pairs of Modibodi underwear are designed to absorb sweat and menstrual blood and act as an alternative to disposable menstrual products such as sanitary pads and tampons. The underwear is made of bamboo fibres with a waterproof lining. The underwear consists of two black pairs and one pair in nude or tan.

Production

Notes

Modibodi underwear is designed in Gladesville, New South Wales, Australia and manufactured in China. The company uses patented technology to produce its absorbent, odour-neutralising materials.

History

Notes

Modibodi underwear was introduced to the Australian market in late 2013. Kristy Chong developed the idea following conversations with fellow mothers and women about periods and postpartum issues such as bladder weakness. Kristy found that she and her friends wanted an alternative to conventional menstrual products such as tampons and liners, and from this the idea for reusable menstrual underwear was born.

Source

Credit Line

Gift of Modibodi, 2018

Acquisition Date

26 July 2018

Cite this Object

Harvard

Menstrual underwear by Modibodi 2020, Museum of Applied Arts & Sciences, accessed 28 May 2020, <https://ma.as/559673>

Wikipedia

{{cite web |url=https://ma.as/559673 |title=Menstrual underwear by Modibodi |author=Museum of Applied Arts & Sciences |access-date=28 May 2020 |publisher=Museum of Applied Arts & Sciences, Australia}}

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