This underwear, designed by Sydney-based brand Modibodi, is an example of 'menstrual underwear' - undergarments intended to be used as an alternative to (or in conjunction with) tampons, pads, liners and other menstrual products. Modibodi claims to be the first company to manufacture and retail this type of underwear on a commercial scale.
Modibodi underwear uses absorbent, stain-resistant fabric in its design, allowing the wearer to bleed directly into the underwear. The Modibodi brand strives to minimise the impact of menstruation on day-to-day life by providing the wearer with an alternative to liners, pads and tampons that replicates the everyday experience of wearing normal underwear.
Attitudes towards menstruation have changed significantly over the course of history. Once perceived to be unclean, shameful and a conversational taboo, periods are increasingly accepted to be an inoffensive and natural part of life. The advent of menstrual underwear reflects the desire of contemporary consumers to minimise the impact of periods on their lives, economically and with the environment and personal comfort in mind.
Elizabeth Doepel, Curatorial Intern, November 2017
Supervised by Tilly Boleyn, Curator