Look 7, is from London designer Craig Green's Spring-Summer 2017 collection and encapsulates elements of his signature style. Craig Green's designs are influenced by traditional British utilitarian workwear, such as those worn by tradesmen, which he reimagines with new patterns, fabrics and embellishments. He is a notable new designer who presents menswear with a new silhouette as he moves away from straight and skinny to boxy and loose. His Spring-Summer 2017 line carries his signature shapes of the boxy worker's jacket and wide legged pants, but also incorporated Scout scarves, pin stripes, hand printed wood block textiles, hand quilting and deconstructed styles pieced together with cord and eyelets. It is his first line that incorporates multi-coloured patterns, previous lines used block colours, therefore marking a change in his design style and influence. The patterns, colours and scarves take influence from different cultures, such as India and Morocco, and are incorporated with English business styles, such as pinstripes, which are then used to deconstruct workers uniforms creating garments that evoke traditional and contemporary styles.
Look 7 is an example of a new and contemporary designer which highlights the changing silhouette of menswear. Craig Green is a designer who has rapidly made his name on an international scale, creating designs which incorporate the past and present as well as intricate hand craftsmanship. Look 7 compliments the historical and contemporary fashion collection held by MAAS and is an example of detailed artistry.