Braun's high quality audio appliances present the preeminent field on which Braun built their design image in the late 1950s through the 1960s. Although the production of hi-fi products was well established in the USA and the UK in the late 1940s, Braun entered into this field late with a clear strategy to capture a share of that market. Braun's penetration of this field was exerted through superior design executed in the use of new materials and their economic application and later system design demonstrated in their component approach to audio products.
Among the many audio products produced during this period the T1000 stands out for its extraordinary engineering - the radio was capable of scanning all available broadcasting frequencies - and its restrained physical appearance - the case when closed is an oblong with a smooth uniform exterior.
The T1000 also embodies one of Dieter Rams' beliefs in design - that well designed products (that have resolved a form for simplicity, intelligibility, utility and longevity) can promote democracy. In the early 1960s as Germany was emerging from the chaos of WWII the T1000 radio, with its extraordinary band width and mobility - presented access to the world, while its physical form also presented order, harmony and economy (three design ideals favoured by Braun from this period).
Dieter Rams' designs are specific - there is little or no semantic reference to previous product idiom or typology - each new product, once proposed, is cogitated upon. Rams has said that design for him is first and foremost intellectual work - he will think, read and talk about its design prior to any conceptualisation of its form.
Campbell Bickerstaff, 2013