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2012/141/8 Magazine cover, 'TV Times', featuring the Beatles, 24 March, paper, published for the Australian Broadcasting Commission, Sydney, New South Wales, Australia, 1964. Click to enlarge.

‘TV Times’ cover featuring the Beatles

Designed in Sydney, New South Wales, Australia, 1964.
The Australian Broadcasting Commission's 'TV Times' magazine contained stories about programs and personalities on television. This cover of the New South Wales edition from March 1964 illustrates the rising popularity of the Beatles and their prominence on television in the weeks before their Australian tour.

Australian viewers had the opportunity to watch the Beatles on British shows like 'Thank Your Lucky Stars' and, from the USA, 'The Ed Sullivan Show'. ITV's 1963 special 'Around the Beatles' set a new record for the highest amount paid for the rights to screen a program on Australian TV. There were Beatle appearances on a 'Ready Steady Go' special, on a show called 'The Big Night Out' and on another called 'The Mersey Sound'.

When the group arrived in Australia, early on the wet and windy winter's morning of 11 June, local TV stations scrambled to present programs with Beatle content. The two commercial stations, Channel 7 and Channel 9, broadcast direct telecasts of the group's chaotic arrival at Sydney airport. Channel 9 placed cameras inside the Chevron Hotel, pointed at the Sheraton Hotel directly opposite, where the Beatles had arrived in their wet clothing, seeking some rest. Even the ABC became involved. On the same day, Channel 2 ran a 30 minute special hosted by Kit Denton, broadcast at 8pm as 'B-Day'. There were Beatle bulletins and updates on television. During the group's two day visit to Adelaide, NWS-9 presented six programs a day, hosted by Ernie Sigley. ADS-7 had a Beatle Bulletin each day.

For many Australian fans the most important Beatles TV appearance came on 1 July when Channel 9 broadcast the final Melbourne concert (videotaped at Festival Hall on 17 June) as 'The Beatles Sing for Shell'.

Peter Cox
Curator, Australian history & society
November 2012

Summary

Object No.

2012/141/8

Object Statement

Magazine cover, 'TV Times', featuring the Beatles, 24 March, paper, published for the Australian Broadcasting Commission, Sydney, New South Wales, Australia, 1964

Physical Description

Single folded sheet containing the front cover, first page, last page and back cover of the New South Wales edition of 'TV Times' magazine, dated 24 March 1964. The cover features a colour photograph of the Beatles (left to right, John, George, Paul and Ringo), wearing dark, collarless suits. Text on cover reads: 'TV Times. New South Wales ? the Beatles'. The first page has a colour photograph of Ray Brown and the Whispers, with Brown sporting a Beatle haircut. The last page has a colour photograph of the Righteous Brothers. The back cover features a colour advertisement for milk.

Marks

No marks.

Dimensions

Width

209 mm

Production

Notes

Designed and printed in Sydney, New South Wales, Australia, in 1964. The 'TV Times' magazine was published for and on behalf of the Australian Broadcasting Commission (ABC).

History

Notes

Collected by Peter Cox in the 1990s.

Source

Credit Line

Gift of Peter Cox, 2012

Acquisition Date

22 November 2012

Cite this Object

Harvard

'TV Times' cover featuring the Beatles 2020, Museum of Applied Arts & Sciences, accessed 28 May 2020, <https://ma.as/459506>

Wikipedia

{{cite web |url=https://ma.as/459506 |title='TV Times' cover featuring the Beatles |author=Museum of Applied Arts & Sciences |access-date=28 May 2020 |publisher=Museum of Applied Arts & Sciences, Australia}}

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