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2012/27/13 Photograph, publicity, Louis Armstrong, autographed, paper / chipboard, photographer unknown, United States of America, used by Max Moore, Australia, 1956. Click to enlarge.

Publicity photograph of Louis Armstrong

Made
This is one of a group of mounted photographs collected by Sydney-based tour manager Max Moore. It is relevant to the history of concert tours of Australia by overseas artists in the 1950s, and helps illustrate the remarkable career of promoter Lee Gordon. From 1954 to 1962, American-born Gordon brought the world's biggest musical stars to Australia's entertainment-starved masses. The photo was mounted on to chipboard for display in the office of tour manager Max Moore.

Max Moore (23 January …

Summary

Object No.

2012/27/13

Object Statement

Photograph, publicity, Louis Armstrong, autographed, paper / chipboard, photographer unknown, United States of America, used by Max Moore, Australia, 1956

Physical Description

Portrait-format black and white publicity photograph of musician Louis Armstrong with his trumpet. Autographed in pen with the words 'To Max Moore', signed 'Louis Armstrong'. The photograph is mounted on a thick piece of chipboard with black painted sides.

Marks

Handwritten in pen on front, 'To Max Moore' and signed 'Louis Armstrong'

Dimensions

Height

252 mm

Width

197 mm

Depth

10 mm

Production

Notes

Photographer and printer unknown. The photo was mounted on to chipboard for display in the office of Max Moore.

History

Notes

This photograph is one of a series collected by Max Moore, as a reminder of the entertainers with whom he worked during his long career as a show business tour manager based in Sydney. Artists' managers or agents sent photos of their entertainers to the Australian promoters, to be used for publicity purposes in concert programs, newspapers and magazine articles. From his earliest days with promoter Lee Gordon, Moore would often ask the artists to sign the photos, and many autographs include a warm dedication to him. From 1956 this photo was kept by Moore at Lee Gordon's office in the Weaver Building at 151 Bayswater Road, Rushcutters Bay. Lee Gordon died in 1963. His company Big Show Pty Ltd was wound up and Max Moore took possession of the photograph.

When he left the Lee Gordon organisation, Moore continued the practice of having touring artists sign publicity photos which he then had mounted on chipboard. For many years the photographs were proudly displayed in his office, as pictured on the cover of his 2003 autobiography 'Some Days are Diamonds'.

Source

Credit Line

Gift of Robert Moore, 2012

Acquisition Date

8 March 2012

Cite this Object

Harvard

Publicity photograph of Louis Armstrong 2021, Museum of Applied Arts & Sciences, accessed 2 August 2021, <https://ma.as/430212>

Wikipedia

{{cite web |url=https://ma.as/430212 |title=Publicity photograph of Louis Armstrong |author=Museum of Applied Arts & Sciences |access-date=2 August 2021 |publisher=Museum of Applied Arts & Sciences, Australia}}