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2012/33/1 Calculator, Braun ET66, plastic / metal / electronic components / paper, designed by Dieter Rams and Dietrich Lubs, for Braun AG, Germany, made in Hong Kong, 1987. Click to enlarge.

Braun ET66 calculator designed by Dieter Rams and Dietrich Lubs

Made by Braun in Hong Kong, 1987.

The Braun ET66 calculator manufactured by Braun (1987) is an example of Dieter Rams’ (and Dietrich Lubs’) design and its continuing influential impact. Most notable of all contemporary homages to Rams’ designs from the 1950s through to the 1990s is Jonathan Ive’s recent work for Apple products. In this case the imitation, 20 years later, of the ET66 calculators numeric and function keypad in the Apple iPhone calculator application (2007).

Rams became director of design at Braun soon after joini...

Summary

Object No.

2012/33/1

Object Statement

Calculator, Braun ET66, plastic / metal / electronic components / paper, designed by Dieter Rams and Dietrich Lubs, for Braun AG, Germany, made in Hong Kong, 1987

Physical Description

A four function calculator made of black plastic, including a case, with round numeric and function keys. Complete with original packaging and instruction leaflet.

Production

Notes

Designed by Dieter Rams and Dietrich Lubs for Braun AG, Germany, made in Hong Kong, 1987.

The Braun ET66 calculator follows Dieter Rams' design ethos as encapsulated in his ten principles of good design:

Is innovative
Makes a product useful
Is aesthetic
Makes a product understandable
Is unobtrusive
Is honest
Is long-lasting
Is thorough down to the last detail
Is environmentally friendly
Is as little design as possible

Made

Braun Hong Kong 1987

History

Notes

The specific history of this calculator is unknown.

Source

Credit Line

Purchased 2012

Acquisition Date

19 March 2012

Cite this Object

Harvard

Braun ET66 calculator designed by Dieter Rams and Dietrich Lubs 2019, Museum of Applied Arts & Sciences, accessed 19 August 2019, <https://ma.as/428164>

Wikipedia

{{cite web |url=https://ma.as/428164 |title=Braun ET66 calculator designed by Dieter Rams and Dietrich Lubs |author=Museum of Applied Arts & Sciences |access-date=19 August 2019 |publisher=Museum of Applied Arts & Sciences, Australia}}
This object is currently on display at the Powerhouse Museum.

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