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2012/33/1 Calculator, leaflet and packging, Braun ET66, plastic / metal / electronic components / paper, designed by Dieter Rams and Dietrich Lubs, for Braun AG, Germany, made in Hong Kong, 1987. Click to enlarge.

Braun ET66 calculator and packaging

Designed
The Braun ET66 calculator manufactured by Braun (1987) is an example of Dieter Rams' (and Dietrich Lubs') design and its continuing influential impact. Most notable of all contemporary homages to Rams' designs from the 1950s through to the 1990s is Jonathan Ive's recent work for Apple products. In this case the imitation, 20 years later, of the ET66 calculators numeric and function keypad in the Apple iPhone calculator application (2007).

Rams became director of design at Braun soon after …

Summary

Object No.

2012/33/1

Object Statement

Calculator, leaflet and packging, Braun ET66, plastic / metal / electronic components / paper, designed by Dieter Rams and Dietrich Lubs, for Braun AG, Germany, made in Hong Kong, 1987

Physical Description

A four function calculator made of black plastic, including a case, with round numeric and function keys. Complete with original packaging and instruction leaflet.

Production

Designed

Notes

Designed by Dieter Rams and Dietrich Lubs for Braun AG, Germany, made in Hong Kong, 1987.

The Braun ET66 calculator follows Dieter Rams' design ethos as encapsulated in his ten principles of good design:

Is innovative
Makes a product useful
Is aesthetic
Makes a product understandable
Is unobtrusive
Is honest
Is long-lasting
Is thorough down to the last detail
Is environmentally friendly
Is as little design as possible

History

Notes

The specific history of this calculator is unknown.

Source

Credit Line

Purchased 2012

Acquisition Date

19 March 2012

Cite this Object

Harvard

Braun ET66 calculator and packaging 2021, Museum of Applied Arts & Sciences, accessed 17 October 2021, <https://ma.as/428164>

Wikipedia

{{cite web |url=https://ma.as/428164 |title=Braun ET66 calculator and packaging |author=Museum of Applied Arts & Sciences |access-date=17 October 2021 |publisher=Museum of Applied Arts & Sciences, Australia}}