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Braun ET66 calculator and packaging

The Braun ET66 calculator manufactured by Braun (1987) is an example of Dieter Rams' (and Dietrich Lubs') design and its continuing influential impact. Most notable of all contemporary homages to Rams' designs from the 1950s through to the 1990s is Jonathan Ive's recent work for Apple products. In this case the imitation, 20 years later, of the ET66 calculators numeric and function keypad in the Apple iPhone calculator application (2007).

Rams became director of design at Braun soon after …

Parts of this object

2012/33/1-2 Case for calculator, Braun ET66, plastic, designed by Dieter Rams and Dietrich Lubs, for Braun AG, Germany, made in Hong Kong, 1987
Case for Braun calculator
2012/33/1-4 Packaging for calculator, Braun ET66, paper, designed by Dieter Rams and Dietrich Lubs, for Braun AG, Germany, made in Hong Kong, 1987
Packaging for Braun calculator

Summary

Object No.

2012/33/1

Object Statement

Calculator, leaflet and packging, Braun ET66, plastic / metal / electronic components / paper, designed by Dieter Rams and Dietrich Lubs, for Braun AG, Germany, made in Hong Kong, 1987

Physical Description

A four function calculator made of black plastic, including a case, with round numeric and function keys. Complete with original packaging and instruction leaflet.

Short URL

https://ma.as/428164

Source

Credit Line

Purchased 2012

Acquisition Date

18 March 2012

Cite this Object

Harvard

Braun ET66 calculator and packaging 2023, Museum of Applied Arts & Sciences, accessed 30 March 2023, <https://ma.as/428164>

Wikipedia

{{cite web |url=https://ma.as/428164 |title=Braun ET66 calculator and packaging |author=Museum of Applied Arts & Sciences |access-date=30 March 2023 |publisher=Museum of Applied Arts & Sciences, Australia}}

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