The Braun ET66 calculator manufactured by Braun (1987) is an example of Dieter Rams' (and Dietrich Lubs') design and its continuing influential impact. Most notable of all contemporary homages to Rams' designs from the 1950s through to the 1990s is Jonathan Ive's recent work for Apple products. In this case the imitation, 20 years later, of the ET66 calculators numeric and function keypad in the Apple iPhone calculator application (2007).
Rams became director of design at Braun soon after joining the firm in the mid 1950s and retained that role until retirement in the mid 1990s. Early in this tenure Rams was able to oversee a transition from Braun product design collaboration with Hans Gugelot and the Ulm school to in house management of design by Braun with collaborations with some of Europe's most recognised names in product design including - Otl Aicher, Hans Gugleot, Wilhelm Wagenfeld, Gerd Alfred Muller, Reinhold Weiss, Dietrich Lubs, Jurgen Greubel, Robert Oberheim.
Jonathan Ive has acknowledged that the Apple design lab adheres to Rams' design philosophy and his 10 principles of good design.
Campbell Bickerstaff, 2011