The Braun ET66 calculator manufactured by Braun (1987) is an example of Dieter Rams’ (and Dietrich Lubs’) design and its continuing influential impact. Most notable of all contemporary homages to Rams’ designs from the 1950s through to the 1990s is Jonathan Ive’s recent work for Apple products. In this case the imitation, 20 years later, of the ET66 calculators numeric and function keypad in the Apple iPhone calculator application (2007).
Rams became director of design at Braun soon after joini...
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