At least since the 1950s airlines, both national and international airlines in Australia, have given passengers free items as promotion of the airline as a ‘friendly’ carrier. In the early period the gifts were usually ephemeral items such as postcards or travel ‘logs’- cards filled in by the aircraft Captain giving details of the flight. In certain instances more substantial gifts, such as travel bags were given out. As the promotional aspect matured the airlines began to target children in the...
Gold plastic winged badges with gilded features and metal attaching pin. Centrepiece has gilded word "JUNIOR" in upper section; gilded "TAA" in white background in centre section and gilded "FLYER" in blue background in lower section.