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2009/43/1-2/19 Photographic print, fashion, black and white, mounted on card, Moya shoe publicity, model Sandi Mitchell with shoe and gun, photograph by Bruno Benini, Melbourne, Victoria, Australia, 1970. Click to enlarge.

Photographic print, fashion, black and white, mounted on card, Moya shoe publicity, model Sandi Mitchell with shoe and gun, photograph by Bruno Benini, Melbourne, Victoria, Australia, 1970

Made by Benini, Bruno in Melbourne, Victoria, Australia, 1970.

The pin holes in the corners of this vintage photographic print indicate that the photographer, Bruno Benini, had chosen to showcase this particular print (along with others) on the black felt boards mounted on the entrance foyer walls of his 6 McKillop Street studio in Melbourne.

Taken in 1970, the shot features model Sandi Mitchell in cloche cap with Moya shoe and flintlock pistol. The pistol had been borrowed by the Benini’s from a local gun supplier, just for use during the photo shoot.

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Summary

Object No.

2009/43/1-2/19

Object Statement

Photographic print, fashion, black and white, mounted on card, Moya shoe publicity, model Sandi Mitchell with shoe and gun, photograph by Bruno Benini, Melbourne, Victoria, Australia, 1970

Physical Description

Photographic print, fashion, black and white, mounted on card, Moya shoe publicity, model Sandi Mitchell holding a shoe and a flintlock pistol, photograph by Bruno Benini, styling by Hazel Benini.

Marks

On reverse, upper centre, written in pencil ' CLIENT MOYA SHOES / MODEL SANDI MITCHELL / 1970 / PRINTED '' PUBLICITY SHOT / STYLING - HAZEL BENINI', lower right, written in black ink (on post-it note) 'SHOE BY 'MOYA' FROM NORVIC / SHOES. / MODEL SANDI MITCHELL / PHOTOGRAPHED AND PRINTED 1970', lower right, stamped 'Bruno Benini / Photographer / 6 McKillop St. / Melbourne Tel 672633', and upper left, '52'.

Dimensions

Height

603 mm

Width

502 mm

Depth

2 mm

Production

Notes

Produced by Hazel and Bruno Benini

History

Notes

This object is part of the Bruno Benini photography archive which was acquired by the Powerhouse Museum with the assistance of the Australian Government's National Cultural Heritage Account in 2009.

If Bruno Benini particularly liked a shot he'd taken, he would make a print or as Hazel Benini recalled, 'create a blow-up and then put it up on his studio wall'. The walls of the studio foyer were covered with these, mostly 20 x 24 inch, prints. Some of the prints were damaged over the years and thrown out, however many remain, with corner pin holes intact. This is one of those prints.

The Benini archive contains photographs showing how the Benini's displayed these prints in the foyer of the studio.

Hazel and Bruno devised innovative techniques to creat eye-catching shoe photographs. They often used close-up shots of models, props and accessories. 'When you use a prop for shoes it's got to be small, it's got to be tight in around the shoe otherwise it's nothing'. Hazel Benini, interview, 2008.

Cite this Object

Harvard

Photographic print, fashion, black and white, mounted on card, Moya shoe publicity, model Sandi Mitchell with shoe and gun, photograph by Bruno Benini, Melbourne, Victoria, Australia, 1970 2018, Museum of Applied Arts & Sciences, accessed 27 May 2019, <https://ma.as/401204>

Wikipedia

{{cite web |url=https://ma.as/401204 |title=Photographic print, fashion, black and white, mounted on card, Moya shoe publicity, model Sandi Mitchell with shoe and gun, photograph by Bruno Benini, Melbourne, Victoria, Australia, 1970 |author=Museum of Applied Arts & Sciences |access-date=27 May 2019 |publisher=Museum of Applied Arts & Sciences, Australia}}

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