Graphic designs for the Sydney Dance Company by Frost Design

Made in Sydney, New South Wales, Australia, 2006.

British-born designer Vince Frost is recognised for his crisp, stylish, ideas-based design solutions, and renowned for his innovative, award winning, use of photography with striking typography. He became influential following his arrival in Australia from the UK in 2003, Frost immediately injected a new confidence into the local design scene through his enthusiasm as a design communicator, publisher and exhibitor and the high standard of his work. These Sydney Dance Company graphics are exempla...


Object No.


Physical Description

Poster, 'The Director's Cut' for Sydney Dance Company, off set print on paper, creative director Vince Frost, designers Vince Frost and Caroline Cox of Frost Design studio, photographer Stephen Ward, dancer Reed Luplau, make-up Amanda Reardon, Surry Hills, New South Wales, Australia, 2006



1835 mm


1230 mm



Posters and Annual Report produced for the Sydney Dance Company while it was under the direction of renowned Australian dancer and choreographer, Graham Murphy. (see )

Vince Frost, director of Frost Design. Born Brighton, England, 1964. Grew up in Canada.
Educated at West Sussex College of Design before working as a freelance designer.
Joined Pentagram full time in 1989. Became Pentagram's youngest associate in 1992.

Vince Frost formed his first 'Frost Design' consultancy in the UK in 1994. Two of his major commissions from that time include design of Big Magazine and the redesign of The Saturday Independent Magazine.

Frost moved to Australia in 2003 where he immediately became actively involved in the design community - lecturing, presenting talks, judging design competitions, exhibiting and running workshops.

Frost Design's Sydney studio offers graphic, multi-media, architectural and interior design and brand strategies. The studio produces magazine and book designs, corporate identity, environmental graphics and interactive design.

Frost is the recipient of many awards including D&AD, New York Society of Publication Designers, and New York and Tokyo Art Directors' Club awards.

A retrospective exhibition, 'Frost*bite: Graphic Ideas by Vince Frost', was held at the Sydney Opera House Exhibition Hall in early 2006. It was accompanied by the Frost*(sorry trees) book which covered over ten years of Frost design projects.

Frost was one of 16 Australian designers selected for the Powerhouse Museum's 2006 Sydney Design Festival exhibition 'In your face: contemporary graphic design'.

In 2007 he was invited to redesign the Powerhouse Museum's wayfinding signage.





These graphic designs were initially on loan to the Museum when Frost Design was selected as one of 16 case studies for the Powerhouse Museum's 2006 Sydney Design festival exhibition, 'In your face: contemporary graphic design'. They were later offered as a donation.


Credit Line

Gift of Vince Frost, 2009

Acquisition Date

29 January, 2009

Cite this Object


Graphic designs for the Sydney Dance Company by Frost Design 2017, Museum of Applied Arts & Sciences, accessed 24 January 2018, <>


{{cite web |url= |title=Graphic designs for the Sydney Dance Company by Frost Design |author=Museum of Applied Arts & Sciences |access-date=24 January 2018 |publisher=Museum of Applied Arts & Sciences, Australia}}

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