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85/2070 'The Daily Maid Mixer' hand-operated food mixer (cake mixer), plastic / metal, mouldings by British Xylonite (Aust) Pty Ltd, made by W A Deutsher Pty Ltd, Point Nepean Road, Brighton, Victoria, Australia, 1947-1953. Click to enlarge.

The Daily Maid Mixer cake mixer, 1947-1953

Made by W A Deutsher Pty Ltd in Victoria, Australia, c. 1939.
This mixer is of interest as much for its materials as for its function. Urea formaldehyde was patented by Hanns John in 1918, and the first commercial moulding powder was developed by British Cyanides Company in 1926. In 1933 the various firms making urea formaldehyde materials agreed to exchange patent rights in order to avoid possible disputes, and rapid developments followed. This plastic had the advantage that it was not limited in its colour range. Thus, though more expensive to produce than phenol formaldehyde, it was used in applications like this mixer where colour was important.

It is significant that, though the material used in production of the mixer was innovative, the machine itself was decidedly old fashioned. Hand powered mixers with bowls had been available since the 1870s and did little to reduce the labour involved in beating eggs and making cakes and puddings.

The fact that there was a market for such a device in the 1930s and 1940s reflects the limited uptake of electrical appliances in Australia at that time. Although a majority of Australia's urban homes had mains electricity, both appliances and energy were expensive. Only the electric kettle and toaster had significant market penetration before the late 1950s. In rural Australia the uptake was even slower, as many properties did not become connected to the electricity grid until the 1960s.

The mixer's manufacturer, WE Deutsher, was founded in 1917 in Victoria and was one of a number of Australian companies to experiment with new plastic production and moulding techniques in the 1930s and 1940s. Today the company is ITW Buildex and is Australia's leading manufacturer and supplier of self drilling screws. It is part of the Illinois Tool Works Group.

Summary

Object No.

85/2070

Object Statement

'The Daily Maid Mixer' hand-operated food mixer (cake mixer), plastic / metal, mouldings by British Xylonite (Aust) Pty Ltd, made by W A Deutsher Pty Ltd, Point Nepean Road, Brighton, Victoria, Australia, 1947-1953

Physical Description

'The Daily Maid Mixer' hand-operated food mixer (cake mixer), plastic / metal, mouldings by British Xylonite (Aust) Pty Ltd, made by W A Deutsher Pty Ltd, Point Nepean Road, Brighton, Victoria, Australia, 1947-1953

The mixer consists of a black moulded stand holding an enamelled steel arm that curves up to a head holding two metal beaters. Located on the side of the head is a metal crank with a plastic handle for turning the beaters. A red bowl is designed to fit into the stand directly below the head.

Marks

On head of stand in polychrome transfer "The Daily Maid Mixer / [image of woman's head with chef's hat holding a cake on plate]
Transfer on bottom of frame "Patent Pending / Read. Trade Mark / Made in Australia by / W. A. Deutsher Pty Ltd / Mouldings by / British Xylonite (Aust) Pty Ltd'
Text on bottom of bowl "Made in Australia by / W. A. Deutsher Pty. Ltd. / Mouldings by / British Xylonite (Aust) Pty Ltd"

Dimensions

Height

300 mm

Width

224 mm

Depth

224 mm

Production

Notes

The Daily Maid Mixer and bowl was made by W A Deutsher Pty Ltd in Australia in the late 1930s.

Source

Credit Line

Purchased 1985

Acquisition Date

16 October 1985

Cite this Object

Harvard

The Daily Maid Mixer cake mixer, 1947-1953 2020, Museum of Applied Arts & Sciences, accessed 28 May 2020, <https://ma.as/37780>

Wikipedia

{{cite web |url=https://ma.as/37780 |title=The Daily Maid Mixer cake mixer, 1947-1953 |author=Museum of Applied Arts & Sciences |access-date=28 May 2020 |publisher=Museum of Applied Arts & Sciences, Australia}}

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