This badge has significance as a reminder of the ‘Seven Revolution’, a campaign launched by Bruce Gyngell after he left Sydney’s Channel Nine in 1969 and took over as managing director of Channel Seven. Anticipating a legal ruling that the joint buying of overseas TV programs by commercial stations was illegal, Gyngell signalled a splurge on new programming (largely British comedies and overseas specials). The Seven Revolution was an innovative exercise in promotion and marketing. At the start o...
Badge, '7 is revolting', metal, maker unknown, used by Channel Seven, Australia, 1969
Metal badge with the text '7 IS REVOLTING' printed in white on a red background. The back of the badge is white coated metal with a small silver safety pin as a clasp.