‘7 is Revolting’ badge

Made in Australia, Oceania, 1969.

This badge has significance as a reminder of the ‘Seven Revolution’, a campaign launched by Bruce Gyngell after he left Sydney’s Channel Nine in 1969 and took over as managing director of Channel Seven. Anticipating a legal ruling that the joint buying of overseas TV programs by commercial stations was illegal, Gyngell signalled a splurge on new programming (largely British comedies and overseas specials). The Seven Revolution was an innovative exercise in promotion and marketing. At the start o...

Summary

Object No.

2007/217/1

Physical Description

Badge, '7 is revolting', metal, maker unknown, used by Channel Seven, Australia, 1969

Metal badge with the text '7 IS REVOLTING' printed in white on a red background. The back of the badge is white coated metal with a small silver safety pin as a clasp.

Dimensions

Width

56 mm

Depth

56 mm

Production

Notes

Made for Channel Seven, 1969. Maker unknown.

Made

1969

History

Notes

Kevin Riley worked at Channel Seven in Sydney as a technician for many years. He obtained this badge during the 'Seven Revolution' campaign. Mr Riley lent the badge to the Powerhouse Museum for display in the exhibition 'On the box: Great moments in Australian television' and subsequently donated it to the Museum.

Source

Credit Line

Gift of Kevin Riley, 2007

Acquisition Date

17 December, 2007

Cite this Object

Harvard

'7 is Revolting' badge 2014, Museum of Applied Arts & Sciences, accessed 21 January 2018, <https://ma.as/377030>

Wikipedia

{{cite web |url=https://ma.as/377030 |title='7 is Revolting' badge |author=Museum of Applied Arts & Sciences |access-date=21 January 2018 |publisher=Museum of Applied Arts & Sciences, Australia}}

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