‘7 is Revolting’ badge

Made in Australia, Oceania, 1969.

This badge has significance as a reminder of the ‘Seven Revolution’, a campaign launched by Bruce Gyngell after he left Sydney’s Channel Nine in 1969 and took over as managing director of Channel Seven. Anticipating a legal ruling that the joint buying of overseas TV programs by commercial stations was illegal, Gyngell signalled a splurge on new programming (largely British comedies and overseas specials). The Seven Revolution was an innovative exercise in promotion and marketing. At the start o...


Badge, '7 is revolting', metal, maker unknown, used by Channel Seven, Australia, 1969

Metal badge with the text '7 IS REVOLTING' printed in white on a red background. The back of the badge is white coated metal with a small silver safety pin as a clasp.


56 mm
56 mm


Made for Channel Seven, 1969. Maker unknown.


Gift of Kevin Riley, 2007
17 December, 2007

Cite this Object

'7 is Revolting' badge 2014, Museum of Applied Arts & Sciences, accessed 23 July 2017, <https://ma.as/377030>
{{cite web |url=https://ma.as/377030 |title='7 is Revolting' badge |author=Museum of Applied Arts & Sciences |access-date=23 July 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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