‘U.S.A. Qantas’ designed by Harry Rogers for Qantas

Made by Artcraft in Sydney, New South Wales, Australia, 1960-1970.

The production and use of posters to promote airlines and their operations has remained an integral part of various airlines’ advertising campaigns despite inroads made recently by the electronic media.

This poster designed by Harry Rogers was one of a series commissioned by Qantas as part of a successful advertising campaign promoting overseas destinations to Australian travellers. Rogers enjoyed a long and productive association with Qantas as a freelance designer. He devised many different a...

Summary

2007/142/3
Poster, airline advertising, 'U.S.A. Qantas', colour lithograph on paper, designed by Harry Rogers for Qantas, Sydney, New South Wales, Australia, 1970-1980

Portrait-format advertising poster for Qantas promoting America as a destination. The poster features a colour lithograph from an artwork based on a North American totem pole. The text 'U.S.A' and 'Qantas' is printed in the upper left hand corner with the Qantas symbol in between.

Dimensions

1000 mm
633 mm

Production

This poster, designed by Harry Rogers, was produced for Qantas between 1960-1970 as part of a successful advertising campaign promoting Qantas as Australia's premier international carrier.
The success of Rogers poster designs ensured a long association between Qantas and Rogers. Rogers' work with Qantas arose through his association with renowned graphic artist, Gert Sellheim, who had designed Qantas' winged kangaroo symbol which first appeared in 1947. Roger's actually succeeded Sellheim as Qantas' graphic designer.
Artcraft 1960-1970

Source

Gift of Harry Rogers, 2007
4 October, 2007

Cite this Object

'U.S.A. Qantas' designed by Harry Rogers for Qantas 2014, Museum of Applied Arts & Sciences, accessed 21 November 2017, <https://ma.as/370338>
{{cite web |url=https://ma.as/370338 |title='U.S.A. Qantas' designed by Harry Rogers for Qantas |author=Museum of Applied Arts & Sciences |access-date=21 November 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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