‘Japan’ poster designed by Harry Rogers for Qantas

The production and use of posters to promote airlines and their operations has remained an integral part of various airlines’ advertising campaigns despite inroads made recently by the electronic media.

This poster designed by Harry Rogers was one of a series commissioned by Qantas as part of a successful advertising campaign promoting overseas destinations to Australian travellers. Rogers enjoyed a long and productive association with Qantas as a freelance designer. He devised many different a...

Summary

2007/142/1
Poster, airline advertising, 'Qantas Airways / Japan', colour offset lithograph, design by Rogers Galbraith, artwork by Harry Rogers, printed by Artcraft, for Qantas, Sydney, New South Wales, Australia, 1960-1970
Portrait-format advertising poster for Qantas Airways promoting Japan as a destination. The poster features a photographic offset lithograph collage of a samurai on a bright pink ground. The text 'Qantas Airways' is printed in white above the image, the word 'japan' below.

Dimensions

369 mm
1002 mm

Production

This poster was designed by Harry Rogers at Rogers Gailbraith, and produced for Qantas between 1960-1970 as part of a successful advertising campaign promoting Qantas as Australia's premier international carrier. It is one of a series produced by Rogers using collage, this one featuring raffia and gold card as key elements of the design.

The success of Rogers poster designs ensured a long association between Qantas and Rogers. His work with Qantas arose through his association with renowned graphic artist, Gert Sellheim, who had designed Qantas' winged kangaroo symbol which first appeared in 1947. Roger's later succeeded Sellheim as Qantas' main freelance graphic designer.
Artcraft 1960-1970

Source

Gift of Harry Rogers, 2007

Cite this Object

'Japan' poster designed by Harry Rogers for Qantas 2015, Museum of Applied Arts & Sciences, accessed 29 March 2017, <https://ma.as/370304>
{{cite web |url=https://ma.as/370304 |title='Japan' poster designed by Harry Rogers for Qantas |author=Museum of Applied Arts & Sciences |access-date=29 March 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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