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2007/86/1 Concert program, 'Official Souvenir The Beatles Australian Tour 1964', paper / metal, printed and published by Southdown Press Pty Ltd, Melbourne, Victoria, Australia, 1964. Click to enlarge.

Beatles Australian tour concert program

This concert program has significance as a reminder of the impact of the Beatles' 1964 visit to Australia. The Melbourne promoter Kenn Brodziak scored a coup when he visited London in July 1963. On the advice of his London representative Cyril Berlin, he negotiated with the Beatles' manager Brian Epstein and signed the relatively unknown group for an Australian tour for the modest sum of 1000 pounds a week. Within a few weeks the Beatles had shot to fame. When they finally arrived in Australia …


Object No.


Object Statement

Concert program, 'Official Souvenir The Beatles Australian Tour 1964', paper / metal, printed and published by Southdown Press Pty Ltd, Melbourne, Victoria, Australia, 1964

Physical Description

A 36 page concert program stapled at spine with a red cover with black and white photographs of each of the four Beatles, and the text 'Official souvenir / The Beatles / Australian tour 1964'. The program includes photographs of the band on tour, biographies of each member and biographies of the supporting acts Sounds Incorporated, Alan Field, Johnny Devlin, Johnny Chester and the Phantoms. Also includes advertisements for Kolotex stockings, Ansett ANA, the Southern Cross Hotel, Country Life cigarettes, TV Week, Qantas BOAC, Raoul Merton shoes, 2UE, Formfit bras, Vox amplification, National tape recorders and the Morris 1100.


Publisher's details printed on second last page.



285 mm


206 mm


5 mm



Edited and produced by Southdown Editorial Services, for the concert promoter Aztec Services Pty Ltd. Printed and published by Southdown Press Pty Ltd, 33 Rosslyn St, Melbourne in 1964.



Purchased by the donor at one of the Beatles' Adelaide concerts, on 12 or 13 June 1964. Unlike most of Adelaide, she did not line the streets or stand outside the Town Hall to see the Beatles on the day of their arrival.

Caroline Berlyn remembers:
'I saw the Beatles in Adelaide. It was my first pop concert. I was 12 years old and Beatle-mad. I went with the daughters of my neighbour, and their mother chaperoned us. The older daughter camped out overnight, queuing up for tickets. I joined the queue in the daytime. There was excitement when the disc jockey Bob Francis came along and talked to girls in the queue.

'It was very exciting when the Beatles came on stage. Everyone just screamed. I can still see the stage arrangement. Ringo was not there as he had tonsillitis. They flew out a replacement.

'They sang 'Love Me Do'. I had the single. It was my first record. I bought the program and it is the only Beatle memento I kept.' (Caroline Berlyn telephone interview with Peter Cox, 1 May 2007).


Credit Line

Gift of Caroline Berlyn, 2007

Acquisition Date

19 July 2007

Cite this Object


Beatles Australian tour concert program 2021, Museum of Applied Arts & Sciences, accessed 21 September 2021, <>


{{cite web |url= |title=Beatles Australian tour concert program |author=Museum of Applied Arts & Sciences |access-date=21 September 2021 |publisher=Museum of Applied Arts & Sciences, Australia}}