Concert program, Beatles Australian tour

Made by Southdown Press Pty Ltd in Melbourne, Victoria, Australia, 1964.

This concert program has significance as a reminder of the impact of the Beatles’ 1964 visit to Australia. The Melbourne promoter Kenn Brodziak scored a coup when he visited London in July 1963. On the advice of his London representative Cyril Berlin, he negotiated with the Beatles’ manager Brian Epstein and signed the relatively unknown group for an Australian tour for the modest sum of 1000 pounds a week. Within a few weeks the Beatles had shot to fame. When they finally arrived in Australia i...


A 36 page concert program stapled at spine with a red cover with black and white photographs of each of the four Beatles, and the text 'Official souvenir / The Beatles / Australian tour 1964'. The program includes photographs of the band on tour, biographies of each member and biographies of the supporting acts Sounds Incorporated, Alan Field, Johnny Devlin, Johnny Chester and the Phantoms. Also includes advertisements for Kolotex stockings, Ansett ANA, the Southern Cross Hotel, Country Life cigarettes, TV Week, Qantas BOAC, Raoul Merton shoes, 2UE, Formfit bras, Vox amplification, National tape recorders and the Morris 1100.


285 mm
206 mm
5 mm


Edited and produced by Southdown Editorial Services, for the concert promoter Aztec Services Pty Ltd. Printed and published by Southdown Press Pty Ltd, 33 Rosslyn St, Melbourne in 1964.
Southdown Press Pty Ltd 1964


Gift of Caroline Berlyn, 2007
19 July, 2007

Cite this Object

Concert program, Beatles Australian tour 2014, Museum of Applied Arts & Sciences, accessed 17 November 2017, <>
{{cite web |url= |title=Concert program, Beatles Australian tour |author=Museum of Applied Arts & Sciences |access-date=17 November 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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