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2007/141/2 Booklet, 'Growing Up and Liking It' sex education, paper / metal, published by Johnson and Johnson Pty Ltd, Australia, 1964. Click to enlarge.

Young womens sex education booklet by Johnson and Johnson Pty Ltd

Published 1964
This booklet was produced in 1964 by Johnson and Johnson, as a guide to 'growing up'.

Mothers often teach their daughters about menstruation by handing them a booklet on the subject. Manufacturers of sanitary napkins also published booklets about menstruation as a vehicle for promoting their products, such as the 'Growing up and Liking It' booklet produced by Johnson and Johnson Pty Ltd. These booklets were made to discuss menstruation (the company offering their own products as hygienic solutions) and also puberty in general.

Menstruation has been a private and, until the recent advent of explicit television commercials, almost unmentionable subject. It is therefore not surprising that the artefacts of menstruation are not well represented in Australian museum collections, even though they are an intrinsic part of women's lives. The Powerhouse has a small but growing collection of items relating to menstruation. It includes manufactured products like this booklet, home-made washable sanitary towels, sanitary belts, and advertising material.

Written by Erika Dicker
Assistant Curator, 2007.

Summary

Object No.

2007/141/2

Object Statement

Booklet, 'Growing Up and Liking It' sex education, paper / metal, published by Johnson and Johnson Pty Ltd, Australia, 1964

Physical Description

This soft cover staple bound booklet was produced by Johnson and Johnson Pty Ltd as a young woman's guide to menstruation and puberty. The front cover shows a picture of a young woman's face.

Marks

Inside back cover:
Johnson and Johnson
The most trusted name in personal products
Makers of Modess napkins, modess belts, meds tampons, carefree tampons, modess sanitary panties and briefs.

Dimensions

Height

180 mm

Width

135 mm

Depth

3 mm

Production

Published

1964

Notes

The booklet was published by Johnson and Johnson Pty Ltd in 1964.

Source

Credit Line

Gift of Mrs Judy Keena, 2007

Acquisition Date

3 October 2007

Cite this Object

Harvard

Young womens sex education booklet by Johnson and Johnson Pty Ltd 2020, Museum of Applied Arts & Sciences, accessed 28 May 2020, <https://ma.as/366671>

Wikipedia

{{cite web |url=https://ma.as/366671 |title=Young womens sex education booklet by Johnson and Johnson Pty Ltd |author=Museum of Applied Arts & Sciences |access-date=28 May 2020 |publisher=Museum of Applied Arts & Sciences, Australia}}

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