Sanitary pads in packaging

Made by Johnson & Johnson Pty Ltd in Australia, Oceania, 1960-1970.

The American company Johnson & Johnson commenced manufacturing sanitary napkins in the 1920s. Modess were introduced to the Australian market by Johnson & Johnson in 1932. A huge marketing campaign saw advertisements in newspapers and women’s magazines emphasizing ‘style and quality’, expressed through illustrations of women in elegant evening gowns. Since then, developments in such technologies as nonwovens and plastics have seen many changes in the design of menstrual products. Absorbency and ...


A paper bag containing 7 menstrual pads (also known as sanitary napkins or sanitary towels). The bag originally held 12. The bag is printed with two pink panels down either side. The front and back of the paper bag are printed with pink and orange flowers on a white background. The pads are made of white absorbent material covered with white gauze. One pad has been removed from the pack and is separate.


260 mm
150 mm
80 mm


Made by Johnson & Johnson Pty Ltd, Sydney, Australia, probably between 1960-1970.
Johnson & Johnson Pty Ltd 1960-1970


Gift of Mrs Judy Keena, 2007
4 October, 2007

Cite this Object

Sanitary pads in packaging 2015, Museum of Applied Arts & Sciences, accessed 21 November 2017, <>
{{cite web |url= |title=Sanitary pads in packaging |author=Museum of Applied Arts & Sciences |access-date=21 November 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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