Deus ex Machina poster, graphic and mail order catalogues

Made by Deus ex Machina Motorcycles in Camperdown, Sydney, New South Wales, Australia, 2005-2006.

‘ It’s a new kind of space to hang out in - part gallery, part retail, part cafe, a post-modern kind of Bloke’s club that celebrates the god in the machine with just a nod to jap-lish.’ (1)

Deus ex Machina is a flagship Japanese-inspired customised motorcycle outlet and retail emporium in Sydney’s inner west established in 2005 (opened doors November 2005) by a small group of individuals including racer Nigel Begg, motorcycle enthusiast and mechanic Ron Hunwick, creative director and graphic de...

Summary

Object No.

2008/85/1

Physical Description

Poster, graphic and catalogues (2), Epsom inkjet prints on photopaper, designed by Carby Tuckwell for Deus ex Machina, Sydney, New South Wales, Australia, 2005-2006

Poster, graphic and two mail order catalogues featuring various Deus Ex Machina graphics designed by Carby Tuckwell and Deus Ex Machina merchandise.

Production

Notes

Carby Tuckwell's Deus ex Machina graphics are produced using a combination of hand drawn illustrations, photography and computer-aided design (Photoshop and Illustrator), graphics printed on photopaper on Epson inkjet printer at the Moon Design, Surry Hills, Sydney.

The 'Beautiful Lake Gairdner' poster was produced to promote Deus ex Machina's world record challenge at the Salt Lake Races, Australia held annually at Lake Gairdner in South Australia in 2006 where Nigel Begg rode a Deus Yamaha 77 and set a new World Record.

The 'Deus' motorbike graphic is a digital reprint of an original graphic design hand painted onto the internal wall of the Deus ex Machine shop in Camperdown, Sydney by sign writer, Steve Smith.

The mail order catalogues were originally designed to be viewed online via the Deus ex Machina website.

Made

Deus ex Machina Motorcycles 2005-2006

History

Notes

Carby Tuckwell (b. 9 March 1972) grew up on an avocado farm in the hills behind Lennox Heads on the north coast of New South Wales, Australia. After declining an offer to study Visual Communication at UTS (University of Technology, Sydney), Carby Tuckwell left Australia for London and then Zurich, Switzerland where he worked and studied for five years.

After returning to Australia, Carby Tuckwell became Creative Director and partner of Moon Design (1998-early 2008). There he played a foundation role in establishing Moon as a leading Australian visual communication agency, creating identity projects for a broad spectrum of clients ranging from airlines to restaurants and consequently, his design work ranges from aircraft liveries to menus.

In 2005, Carby partnered with the founder of Mambo, Dare Jennings, to create Deus Ex Machina, a Japanese-inspired customised motorcycle outlet and retail emporium in Sydney's inner west. His illustrations and designs for the Deus brand identity draws inspiration from the simple beauty of the motorcycle as the ultimate fusion of form and function.

Reference:
Email correspondence, Carby Tuckwell to Powerhouse Museum curator, Anne-Marie Van de Ven, 16 March 2006

Source

Credit Line

Gift of Carby Tuckwell, 2008

Acquisition Date

7 May, 2008

Cite this Object

Harvard

Deus ex Machina poster, graphic and mail order catalogues 2014, Museum of Applied Arts & Sciences, accessed 22 January 2018, <https://ma.as/366527>

Wikipedia

{{cite web |url=https://ma.as/366527 |title=Deus ex Machina poster, graphic and mail order catalogues |author=Museum of Applied Arts & Sciences |access-date=22 January 2018 |publisher=Museum of Applied Arts & Sciences, Australia}}

Know more about this object?

TELL US

Have a question about this object?

ASK US