Men’s shirt by The House of Merivale

Made by Merivale in Sydney, New South Wales, Australia, 1960-1970.

This shirt, designed by Merivale, was from one of Australia’s leading fashion chains in the 1960s and 1970s. Established by John and Merivale Hemmes, the landmark House of Merivale and clothing designed by Merivale revolutionised the Australian fashion scene. John and Merivale Hemmes were mavericks in Australian fashion. Modelled on London’s famous concept boutiques, and catering to 18-25 year olds, the House of Merivale was the first specialty fashion boutique in Australia.

The House of Meriv...

Summary

2007/58/1
Mens rayon pleated shirt printed in Burgundy ground with cream spots, short sleeves, centre front placket with button fastening and decorative stitching in contrasting thread on pleats, placket, collar, yoke and sleeve cuffs. The centre front opening fastens with eight cream plastic buttons. The shirt is machine sewn and unlined.

Dimensions

470 mm

Production

This inexpensive rayon men's shirt was designed by Mr John for the House of Merivale label. John Hemmes, son of a Dutch doctor, met Merivale Brennan on board a ship and after a whirlwind shipboard romance, the couple married in a registry office in London.

On their return to Australia, Merivale made hats and John took on labouring jobs. In the late1950s, disillusioned with other people profiting from their hard work, John and Merivale decided to start their own business, named The House of Merivale, in the Theatre Royal on Castlereagh Street, eventually moving in 1969 to the landmark six-level Victorian building on Pitt Street, Sydney.

The House of Merivale promoted fashion that was inspired by London's boutique culture featuring a fusion of fashion, pop music and art in an atmosphere that was dynamic and fun. The House of Merivale was committed to designing 'modern clothes for people with a zest for life.' The House of Merivale revolutionised young people's fashion and shopping experience.

The House of Merivale specialised in affordable clothing for the fashion savvy eighteen to twenty-five year old teeny bobbers, stocking selected imports like Roslyn Yehuda and clothes designed by young innovative Australian designers including Prue Acton, Norma Tullo and Kenneth Pirrie. It was the first store in Australia to stock the mini.

Within the first few years, The House of Merivale stocked exclusively the self-taught Merivale's original designs, manufactured locally from their own factory and producing around twenty-five new garments each week. In the late seventies The House of Merivale had a shop on Elizabeth Street where they sold seconds and samples they had brought from overseas to copy.

Clothing designed by Merivale attracted a notable clientele including Marlene Dietrich, Cher, Liza Minelli, Mick Jagger, Jose Feliciano and Eddie Fisher.

John and Merivale Hemmes retired from the fashion industry in late 1995, choosing to devote their creativity energies and business acumen to the expansion of the Merivale Group. With son Justin and daughter Bettina, the Merivale Group is successfully building a hospitality and entertainment empire that includes CBD, The Slip Inn, The Establishment and several other venues.
Hemmes, John
Merivale 1960-1970

Source

Gift of Carmen McGreal, 2007
4 June, 2007

Cite this Object

Men's shirt by The House of Merivale 2015, Museum of Applied Arts & Sciences, accessed 19 November 2017, <https://ma.as/366098>
{{cite web |url=https://ma.as/366098 |title=Men's shirt by The House of Merivale |author=Museum of Applied Arts & Sciences |access-date=19 November 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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