The Museum of Applied Arts and Sciences acknowledges Australia’s First Nations Peoples as the Traditional Owners and Custodians of the land and gives respect to the Elders – past and present – and through them to all Aboriginal and Torres Strait Islander peoples.
Aboriginal and Torres Strait Islander peoples are advised that the MAAS website contains a range of Indigenous Cultural Material. This includes artworks, artifacts, images and recordings of people who may have passed away, and other objects which may be culturally sensitive.
2007/68/1 Acoustic guitar, 'Col Joye Model', wood / metal / plastic, maker unknown, Japan, 1960-1970. Click to enlarge.

Guitar, ‘Col Joye’ model

Made by in Japan, 1960-1970.

This acoustic guitar has significance as an example of how the Australian singer Col Joye allowed his name to be used in the merchandising of products. Joye was a marketable commodity, particularly from 1959 through the early 1960s. Other products to which he put his name were ‘Col Joye’ shirts, gloves, handkerchiefs and sweaters. A ‘Col Joye’ electric guitar was also marketed. The virtuoso Tommy Emmanuel’s first guitar was a ‘Col Joye’ model. Manufactured in Japan, these were relatively inexpen...


Object No.


Object Statement

Acoustic guitar, 'Col Joye Model', wood / metal / plastic, maker unknown, Japan, 1960-1970

Physical Description

Acoustic guitar, 'Col Joye Model', wood / metal / plastic, maker unknown, Japan, 1960-1970

A six string steel string acoustic guitar with a plywood body, solid wood neck and machine head. No truss rod. Tobacco sunburst on soundboard. Fixed saddle. Plastic bridge, nut and tuning machines. Headstock has label 'Col Joye Model'. On the back of the headstock is a 'Made in Japan' sticker. Scratchplate missing. Metal tailpiece has been replaced. Mother-of-pearl inlay around soundhole, with alternate bands of black and white plastic, not painted. Sticker on back of neck reads 'Cash Converters $26'.



990 mm


370 mm


120 mm



Japan 1960-1970


'Col Joye Model' guitars were made in Japan by a Japanese manufacturer under a merchandising arrangement whereby the singer's name was attached to the guitar, presumably in return for a percentage of sales revenues.



'Col Joye Model' guitars were originally sold in Sydney by the music store Nicholson's. Knowing its significance, the donor purchased this one at Cash Converters for $26 around 2003.


Credit Line

Gift of John Bogie, 2007

Acquisition Date

21 June 2007

Cite this Object


Guitar, 'Col Joye' model 2018, Museum of Applied Arts & Sciences, accessed 13 November 2019, <>


{{cite web |url= |title=Guitar, 'Col Joye' model |author=Museum of Applied Arts & Sciences |access-date=13 November 2019 |publisher=Museum of Applied Arts & Sciences, Australia}}

Know more about this object?


Have a question about this object?