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2006/112/7 Yo-yos (2), 'Coca-Cola', plastic / cotton, made by Russell, Philippines, used by the Henry Family, Bankstown, New South Wales, Australia, 1978-1983. Click to enlarge.

Coca-Cola yo-yos

Made
These yo-yos are examples of marketing directed at children, specifically the promotion of food products through the merchandising of 'spin-off' products. Yo-yos also have significance as examples of consumer 'craze' products or fads, which typically have a short (and often recurring) life cycle, becoming popular from time to time before going out of fashion. Most fads never completely die, but they seldom regain their initial popularity. Other examples of fad products are the hula hoop, the …

Summary

Object No.

2006/112/7

Object Statement

Yo-yos (2), 'Coca-Cola', plastic / cotton, made by Russell, Philippines, used by the Henry Family, Bankstown, New South Wales, Australia, 1978-1983

Physical Description

Yo-yo made up of two flat red discs attached to two larger flat translucent discs, joined with an axle at centre, around which white cotton string is wound. Red with white text on each side. 'Super/ Enjoy Colo-Cola/Trademark Regd/Made in Philippines/Genuine Russell yo-yo'

Yo-yo made up of two flat red discs, attached to two domed translucent glittery discs, joined with a shaft at centre, with white cotton string wound round shaft. Pinkish/red with red and white text on each side 'Genuine Russell Yo-yo/Galaxy/Enjoy Coco-Cola/Trademark Regd/Made in Philippines'. Chipped on one edge.

Production

Notes

Made in the Philippines for the Russell yo-yo company.

History

Notes

Used by the donor Michael Henry (born 1973), his brother Jason and sister Karen. The Henry family lived at Bankstown.

Source

Credit Line

Gift of the Henry family, 2006

Acquisition Date

14 August 2006

Cite this Object

Harvard

Coca-Cola yo-yos 2021, Museum of Applied Arts & Sciences, accessed 17 October 2021, <https://ma.as/362022>

Wikipedia

{{cite web |url=https://ma.as/362022 |title=Coca-Cola yo-yos |author=Museum of Applied Arts & Sciences |access-date=17 October 2021 |publisher=Museum of Applied Arts & Sciences, Australia}}