‘Marli’ bottle opener with packaging designed by Steven Blaess for Alessi

Made by Alessi in Crusinallo, Italy, 2005.

This is an example of the ‘Marli’ bottle opener that Sydney designer, Steven Blaess, developed in 2004 for the Italian design company, Alessi. Noted for its ergonomic design, the bottle opener was developed to minimise handling and to be both easy and comfortable to use. Alessi launched the stainless steel device as part of its ‘Fall-Winter’ collection of 2005, and sold around 200,000 examples globally between November 2005 and March 2006. (The product was marketed at the lower end of the Alessi...

Summary

2006/55/1
Bottle opener with packaging, 'Marli', high tensile stainless steel / foam / cardboard, designed by Steven Blaess, Sydney, New South Wales, Australia, 2004, made by Alessi, Crusinallo, Italy, 2005

A bottle opener made of high tensile stainless steel and shaped like two butterfly wings. The packaging consists of a black cardboard box with a flip up lid and black foam inlay, a small rectangle cardboard business card, an instructional booklet and a black and white cardboard sleeve which slides over the box when closed.

Production

Steven Blaess developed the 'Marli' bottle opener in 2004 for the Italian design firm, Alessi. Made from high tensile stainless steel and shaped like a figure-of eight, the item features a contoured, ergonomic design that is easy and comfortable to use. Held in the palm of the hand, the opener is twisted by the wrist in a horizontal or vertical action that releases the bottle lid. Blaess developed the product to be used with a minimum of handling, contrasting traditional bottle openers that require movement in the shoulder and forearm for leverage.

Blaess manufactured the Marli prototype in high tensile stainless steel - the same material that Alessi used in its production run. High tensile stainless steel provided strength and enabled the opener to be cast in large numbers and at a limited cost. Alessi launched the Marli bottle opener for its 2005 Fall-Winter range.
Alessi 2005
Blaess, Steven 2004

Source

Gift of Steven Blaess, 2006

Cite this Object

'Marli' bottle opener with packaging designed by Steven Blaess for Alessi 2014, Museum of Applied Arts & Sciences, accessed 24 April 2017, <https://ma.as/358828>
{{cite web |url=https://ma.as/358828 |title='Marli' bottle opener with packaging designed by Steven Blaess for Alessi |author=Museum of Applied Arts & Sciences |access-date=24 April 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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