Photograph of large advertising sign for David Jones advertising evening wear

Made by Rousel Studios in Sydney, New South Wales, Australia, c 1925.

Photographic print, black & white, large advertising sign for David Jones advertising evening wear, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1925

Large advertising sign designed for the Sydney department store David Jones by Rousel Studios’ artist Stan Denford. The sign, which was flood-lit at night, was erected on a low brick and tile structure on the site formerly occupied by Sydney Girls High School at the corner of Elizabeth, Market and Castlereagh streets and re-de...

Summary

2002/105/1-1/15
Photographic print, black & white, large advertising sign for David Jones advertising evening wear, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1925

Large advertising sign designed for the Sydney department store David Jones by Rousel Studios' artist Stan Denford. The sign, which was flood-lit at night, was erected on a low brick and tile structure on the site formerly occupied by Sydney Girls High School at the corner of Elizabeth, Market and Castlereagh streets and re-developed by David Jones for the opening of its new store in 1927. The sign features men and women in evening dress attending a function. The men are wearing tuxedos, and some are wearing capes, top hats and carrying canes. The women are in evening gowns and some are wearing coats. At the function they are either dancing or standing in groups. Below the picture and in the centre of the panel it reads, "DAVID JONES for EVENING WEAR". On the left hand side it reads, "Exceptional Value/A DINNER SUIT for £9-9-0". On the right hand side the sign reads, "Exceptional Value/A DANCE FROCK for £7-7-0". Cars from the era can be seen on the roadway in front of the sign.

Dimensions

194 mm
122 mm

Production

Rousel Studios c 1925

Cite this Object

Photograph of large advertising sign for David Jones advertising evening wear 2014, Museum of Applied Arts & Sciences, accessed 28 June 2017, <https://ma.as/355611>
{{cite web |url=https://ma.as/355611 |title=Photograph of large advertising sign for David Jones advertising evening wear |author=Museum of Applied Arts & Sciences |access-date=28 June 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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