Sunbeam Mixmaster Professional

Made by Sunbeam Corporation Limited in China, Asia, 2003-2004.

The Sunbeam Mixmaster Professional represents a modern interpretation of a classic consumer product. Introduced into the Australian market in 1948, the Mixmaster became famous in Australia and around the world.

The Mixmaster Professional was developed in response to a market opportunity identified by Sunbeam - the appeal of ‘retro inspired’ products such as the Volkswagon Beetle (1998) and the Mini Cooper (1997). The intial product concept brief from September 2000 called for ‘a heavy duty mix...

Summary

2005/257/1
Sunbeam 'Mixmaster Professional' Model MX8800 electric food mixer with accessories, packaging and instruction booklet, metal / plastic / paper / cardboard, designed by Sunbeam Corporation Ltd, Botany, New South Wales, Australia, maker unknown, China, 2003-2004

The Sunbeam Mixmaster Professional (model number MX8800) is a full diecast stand mixer used for the mixing of wet and dry ingredients to an even consistency. It is primarily used to mix flour and water or milk to make cakes, bread or biscuits. It is supplied with large and small stainless steel mixing bowls and three types of beaters designed specifically for their tasks: standard 'V-groove' beaters for general purpose mixing; whisks for aerating ingredients like cream and eggs; and dough hooks for heavy mixing and kneading of dough.

The form of the Mixmaster Professional was inspired by the Mixmasters from the 1940s and 1950s. The red exterior is the traditional 'Sunbeam red' advertising colour. The open handle and rear mounted controls reflect the styling of the 1940s and 1950s Mixmasters. The beaters are offset from the centre of the bowl to move ingredients away from the bowl wall and beat all of the mix. The offset head allows users to gain access to the bowl for easy addition of ingredients. The head tilts and locks into up and down positions allowing the user to eject bowls and beaters once mixing is complete.

The Mixmaster uses a patent-pending drive system comprising of twin fixed beaters and a motor driven bowl. The twin motor design enables one motor to drive the beaters, each turning in opposite directions. The second motor drives the bowl, which in combination with the beaters results in a '3-way' beating action. The 650 Watt motor is cooled by air flowing from the inlet at the front of the body through to the outlet at the rear of the body.

The packaging consists of a colour printed cardboard box, instruction booklet, guarantee, brochure and swing tag.

Production

The Sunbeam Mixmaster Professional was designed by Sunbeam Corporation Ltd, also called Sunbeam Australia, in Botany, NSW, Australia, in 2000-2001. The initial idea for the product came from Richard Hoare, who at the time was the leader of the Sunbeam design group and later became Design Director for Breville Design. Ian Allen was the senior designer who developed the form and made the intial foam and wood design models. Nick Edmonds integrated the engineering requirements into the predetermined form of the product. This project was unusual because the external form was developed prior to the engineering and technical aspects.

The Mixmaster Professional was developed in response to a market opportunity identified by Sunbeam, the appeal of 'retro inspired' products. The intial product concept brief dated 23 September 2000 and written by the Sunbeam marketing department called for 'a heavy duty mixer'... 'reminiscent of our famous models from the 40s and 50s'. It 'should have a retrospective and classic look which will enable it to remain timeless'. The brief required it to have a die cast body, a price target of $300 and be of long-lasting commercial quality.

The main challenges in developing the Mixmaster Professional were related to implementing the dual drive motor system into the external form of the product. Traditionally the drive system for the bowl has been operated by a belt. In this product the belt system was found to be inadequate so the designers used a worm gear drive system. The bowl is driven by a motor that is independent to the drive of the beaters and the speed of each motor is independently controlled to ensure the optimum mixing speed. The motors use a feedback sensor to ensure the best motor speed is maintained as more ingredients are added and the load increases.

The Mixmaster Professional was first manufactured in China in 2002 and launched into the Australian market in November 2002. It was also sold in blue, yellow and white powder coated finishes and brushed or polished chrome as part of the 'Cafe Series' range.

Australian Design Registration Number 144866
Sunbeam Corporation Limited 2003-2004
Sunbeam Corporation Limited 2000-2001

Source

Gift of Sunbeam Corporation Ltd, 2005
6 December, 2005

Cite this Object

Sunbeam Mixmaster Professional 2017, Museum of Applied Arts & Sciences, accessed 18 August 2017, <https://ma.as/355448>
{{cite web |url=https://ma.as/355448 |title=Sunbeam Mixmaster Professional |author=Museum of Applied Arts & Sciences |access-date=18 August 2017 |publisher=Museum of Applied Arts & Sciences, Australia}}
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