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2005/67/11 Automobile badge, 'Holden HQ Kingswood sedan', metal / enamel, made by General Motors Holden, Australia, 1971-1974. Click to enlarge.

Holden HQ ‘Kingswood’ car badge, 1971-4

Made by General Motors-Holden Automotive Ltd in Australia, Oceania, 1971-1974.

The twelve car badges are representative of the top three Australian car manufacturers between 1960 and 1980, General Motors Holden Australia, Ford Australia and Chrysler Australia Ltd. The badges are from the following cars: FE Holden of 1956-58; FC Holden of 1958-1960; FB Holden of 1960; EH Holden of 1963-65; HR Holden Premier of 1966-68; HT and HG Holden Monaro GTS of 1969-1970; Holden HQ (Kingswood) of 1971-74; Holden Torana UC of 1978; Ford Falcon XW and XY of 1969-1972; and Chrysler Valian...


Object No.


Object Statement

Automobile badge, 'Holden HQ Kingswood sedan', metal / enamel, made by General Motors Holden, Australia, 1971-1974

Physical Description

Car badge, 'Kingswood' from a Holden HQ Kingswood sedan, chrome, General Motors Holden, Australia, 1971-1974

The 'Kingwood' badge is chrome-plated, zinc-based diecast alloy with black paint highlighting the raised chromed lettering.

'Holden HQ Kingswood sedan' automobile badge, metal/paint, General Motors Holden, Australia, 1971-1974


The part number 2814535 is on the back.



35 mm



The 'Kingswood' badge is from the boot lid and front mudguard of the Holden Kingswood HQ made between 1971 and 1974. A total of 495,650 HQ Holdens were built, more than any other Holden model to date. Four years work went into its design and it was planned to be the car of the seventies. The car was launched in July 1971 and was the first ground-up redesign of the Holden since it was first sold in 1948. The HQ was the first Holden fitted with coil spring suspension on all wheels and also had a sub frame. Safety was one of the major features, and the car met the new Australian safety standards and exceeded many. The Holden HQ range included the Kingswood, LS Monaro Coupe, Kingswood Station sedan, Monaro GTS and Statesman De Ville. The Kingswood came standard with the 173 six cylinder engine. The HQ model stayed in production for three years, an unusually long period by Holden standards at the time.

The model name 'Kingswood' was immortalised and satirised in Australian culture with the television sit-com "Kingswood Country" which first screened in January 1980. One of the main characters was, Ted Bullpitt, whose most precious possession was his Holden Kingswood. He objected to other family members driving his car and would hide the keys. He also glad wrapped the tow bar and steam cleaned the glove box!



The car badge is Ex Museum stock. Purchased for the exhibition, Cars and Culture but never used.


Credit Line

Ex-Museum stock

Acquisition Date

22 February 2005

Cite this Object


Holden HQ 'Kingswood' car badge, 1971-4 2019, Museum of Applied Arts & Sciences, accessed 18 January 2020, <>


{{cite web |url= |title=Holden HQ 'Kingswood' car badge, 1971-4 |author=Museum of Applied Arts & Sciences |access-date=18 January 2020 |publisher=Museum of Applied Arts & Sciences, Australia}}
This object is currently on display in Collection Gallery 3 at the Museums Discovery Centre.

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