The Museum of Applied Arts and Sciences acknowledges Australia’s First Nations Peoples as the Traditional Owners and Custodians of the land and gives respect to the Elders – past and present – and through them to all Aboriginal and Torres Strait Islander peoples.
Aboriginal and Torres Strait Islander peoples are advised that the MAAS website contains a range of Indigenous Cultural Material. This includes artworks, artifacts, images and recordings of people who may have passed away, and other objects which may be culturally sensitive.
2005/67/11 Automobile badge, Holden HQ 'Kingswood' sedan car badge, metal / enamel, made by General Motors Holden, Australia, 1971-1974. Click to enlarge.

Holden HQ ‘Kingswood’ car badge

Made
This car badge is one of a collection of twelve badges representative of the top three Australian car manufacturers between 1960 and 1980, General Motors Holden Australia, Ford Australia and Chrysler Australia Ltd. The 'Kingswood' badge is from the boot lid and front mudguard of the Holden Kingswood HQ made between 1971 and 1974. A total of 495,650 HQ Holdens were built, more than any other Holden model to date.

Four years work went into the Kingswood's design and it was planned to be the car of the seventies. The car was launched in July 1971 and was the first ground-up redesign of the Holden since it was first sold in 1948. The HQ was the first Holden fitted with coil spring suspension on all wheels and also had a sub frame. Safety was one of the major features, and the car met the new Australian safety standards and exceeded many. The Holden HQ range included the Kingswood, LS Monaro Coupe, Kingswood Station sedan, Monaro GTS and Statesman De Ville. The Kingswood came standard with the 173 six cylinder engine. The HQ model stayed in production for three years, an unusually long period by Holden standards at the time.

The model name 'Kingswood' was immortalised and satirised in Australian culture with the television sit-com "Kingswood Country" which first screened in January 1980. One of the main characters was, Ted Bullpitt, whose most precious possession was his Holden Kingswood. He objected to other family members driving his car and would hide the keys. He also glad wrapped the tow bar and steam cleaned the glove box!

Over the 20 year period (1960-1980) the three companies, Holden, Chrysler and Ford vied for supremacy of the six cylinder four door family car market. Local car manufacturing was at a peak during this period heralded by Holden who by 1958 held over 50 percent of the local market share. Slowly the share became more divided with the companies watching and competing against each other. The badges also illustrate and represent the emergence of locally-made cars in Australia motor sport of the period associated with names such as Monaro and Torana where a win at Bathurst was associated with increased car sales. Furthermore names such as Kingswood and Premier are part of the cultural identity of Australians and their cars. The badges also show an interesting development of graphic design with the change in printing and lettering styles over the 20 year period as well as material construction from chrome to plastic.

Margaret Simpson, 2005

Summary

Object No.

2005/67/11

Object Statement

Automobile badge, Holden HQ 'Kingswood' sedan car badge, metal / enamel, made by General Motors Holden, Australia, 1971-1974

Physical Description

The 'Kingwood' badge is chrome-plated, zinc-based diecast alloy with black paint highlighting the raised chromed lettering.

'Holden HQ Kingswood sedan' automobile badge, metal/paint, General Motors Holden, Australia, 1971-1974

Marks

The part number 2814535 is on the back.

Dimensions

Height

35 mm

Production

Notes

The 'Kingswood' badge is from the boot lid and front mudguard of the Holden Kingswood HQ made between 1971 and 1974. A total of 495,650 HQ Holdens were built, more than any other Holden model to date. Four years work went into its design and it was planned to be the car of the seventies. The car was launched in July 1971 and was the first ground-up redesign of the Holden since it was first sold in 1948. The HQ was the first Holden fitted with coil spring suspension on all wheels and also had a sub frame. Safety was one of the major features, and the car met the new Australian safety standards and exceeded many. The Holden HQ range included the Kingswood, LS Monaro Coupe, Kingswood Station sedan, Monaro GTS and Statesman De Ville. The Kingswood came standard with the 173 six cylinder engine. The HQ model stayed in production for three years, an unusually long period by Holden standards at the time.

The model name 'Kingswood' was immortalised and satirised in Australian culture with the television sit-com "Kingswood Country" which first screened in January 1980. One of the main characters was, Ted Bullpitt, whose most precious possession was his Holden Kingswood. He objected to other family members driving his car and would hide the keys. He also glad wrapped the tow bar and steam cleaned the glove box!

History

Notes

The car badge is Ex Museum stock. Purchased for the exhibition, Cars and Culture but never used.

Source

Credit Line

Ex-Museum stock

Acquisition Date

22 February 2005

Cite this Object

Harvard

Holden HQ 'Kingswood' car badge 2020, Museum of Applied Arts & Sciences, accessed 30 October 2020, <https://ma.as/349515>

Wikipedia

{{cite web |url=https://ma.as/349515 |title=Holden HQ 'Kingswood' car badge |author=Museum of Applied Arts & Sciences |access-date=30 October 2020 |publisher=Museum of Applied Arts & Sciences, Australia}}
This object is currently on display in Collection Gallery 3 at the Museums Discovery Centre.