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2005/91/1 Telephone, SAFNAT 2+7, cellulose acetate / rubber / metal / paper, designed by Marcello Nizzoli, made by SAFNAT, Italy, 1958. Click to enlarge.

SAFNAT 2+7 telephone designed by Marcello Nizzoli, made by SAFNAT, Italy, 1958

Designed
The SAFNAT 2 + 7 telephone was designed by Marcello Nizzoli in 1958. Nizzoli is most renowned for his design consultancy work with Olivetti (commenced around 1939) and the Museum already has examples of his industrial product design for that company.

Nizzoli's design's for Olivetti until the late 1950s were regarded by the Italian design cognoscenti as the epitome of Italian functionalist design which sought to widen the role of industrial design within companies to encompass all aspects of …

Summary

Object No.

2005/91/1

Object Statement

Telephone, SAFNAT 2+7, cellulose acetate / rubber / metal / paper, designed by Marcello Nizzoli, made by SAFNAT, Italy, 1958

Physical Description

A blue desk telephone with facility to operate within a small branch exchange of six local telephones. In profile the height of the handset does not exceed that of the dial. There are two banks of red and white buttons on the telephone which give the telephone an anthropomorphic form. Attached by a black cord to the telephone is a connector box with wiring and diagram in the same blue cover as the telephone. Two labels from the connector box are separate.

Marks

Manufacturer's name printed on dial, in silver 'T S (against silver rectangle)/ SAFNAT/ MILANO'

Product details stamped on base, in white 'T S/ 6504/ P. 6/2 [N] (illeg. smudged) (all within rectangular border)'

Manufacturer's name pressed into connector box, 'T S (against cross-hatched rectangle)'

Dimensions

Height

100 mm

Width

230 mm

Production

Notes

Marcello Nizzoli, designer of the telephone, was involved in various avant garde movements, a skilled painter, graphic artist, architect, industrial designer and exhibit architect.

The son of the founder of the Olivetti Company Adriano Olivetti was enamored by the Modern Movement graphic style and hired a Bauhaus graduate Xanti Schawinsky and was introduced to his peers including Nizzoli.

Nizzoli became one of the instruments through which Olivetti was able to combine industrial design and the plastic arts to create new designs for their existing line of office products. These new designs appealed to a wider market than the established users and consumers of office products. Their sculptured forms were sought as solutions and devices for small businesses and domestic use.

The telephone was manufactured by SAFNAT, Italy in 1958.

Source

Credit Line

Purchased 2005

Acquisition Date

24 March 2005

Cite this Object

Harvard

SAFNAT 2+7 telephone designed by Marcello Nizzoli, made by SAFNAT, Italy, 1958 2021, Museum of Applied Arts & Sciences, accessed 27 June 2022, <https://ma.as/348515>

Wikipedia

{{cite web |url=https://ma.as/348515 |title=SAFNAT 2+7 telephone designed by Marcello Nizzoli, made by SAFNAT, Italy, 1958 |author=Museum of Applied Arts & Sciences |access-date=27 June 2022 |publisher=Museum of Applied Arts & Sciences, Australia}}