The trophy represents the aspiration and ongoing endeavours of wool growers to produce sheep with softer, finer, luxurient fibres. It is significant because Ermenegildo Zegna has encouraged, supported and rewarded the efforts of the Australian wool industry since 1963. The Zegna Group is one of the largest buyers of Australian superfine Merino wool and all fleeces entered in the competition are purchased by Zegna and turned into the finest quality menswear and accessories. The Ermenegildo Zegna family is also very supportive of the fine arts and, hence, commission all their trophies from leading artists. English artist, Graham Sutherland, and Australian sculptor, Steven Walker, were commissioned to make the earlier trophies.