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2001/47/1-1 Jeans, part of ensemble, cotton, Amco, Australia, c. 1965. Click to enlarge.

Jeans made by Amco

Made
Pair of straight legged blue denim jeans with waistband, belt loops and centre front fly closure. Amco label on back pocket and washing instructions label on reverse of front fly closure.

This object is part of

Summary

Object No.

2001/47/1-1

Object Statement

Jeans, part of ensemble, cotton, Amco, Australia, c. 1965

Physical Description

Pair of straight legged blue denim jeans with waistband, belt loops and centre front fly closure. Amco label on back pocket and washing instructions label on reverse of front fly closure.

Marks

Label on back pocket, fabric 'A (registered trademark symbol)MCO / AMCO (eagle in background)'

Washing instructions label on reverse of front fly closure, 'AMCO / DESIGNED TO FADE / WASH [GARMENT] / SEPARATELY / INSIDE [OUT] / DO NOT [BLEACH] / WARM (illeg.) / MACHINE (illeg.) / (illeg.) / (illeg.) / (illeg.) / (illeg.) / DRY CLEAN / (illeg.) / ALL [COTTON] / 5 (illeg.) / (illeg.) / Trade Mark (illeg.) / MADE IN AUSTRALIA'

Dimensions

Height

1005 mm

Width

425 mm

Production

Notes

The design of jeans follows contemporary fashion trends and involves not only changes in style but also the fabric. This pair reflects the popularity of straight wide legged trousers in the 1970s and natural coloured denim. Later denims were to be acid washed, stone washed, distressed, bleached and patched.

Amco jeans were one of the earliest Australian-made, owned and designed blue jeans. The brand was produced by the Vincent family, Mrs Amy Vincent and Mr George Vincent in their factories in Yennora and around Sydney, and by 1958 they were advertising a range of 'Boys' Rugged Jeans' (The Biz, pge 20, 26/3/1958. The company was originally called AMVIN, an abbreviation of Amy Vincent's name. Their son Cliff Vincent was also a pattern cutter in the family factory making shearers aprons, Over time the brand name evolved into AMVIn then AMYCo and then became AMCO. Family business E Hartman & P/L, owned by Rob Hartman and his father purchased the brand and factories organisation from US based listed company Blue Bell Inc (manufacturer of various brands including Wrangler) and incorporated a new company called Amco Hartman Pty Ltd on 1 Feb 1983. They sold the brand to Myer Department store group in May or June 1986.

The jeans were made c.1965.

Cite this Object

Harvard

Jeans made by Amco 2022, Museum of Applied Arts & Sciences, accessed 25 September 2022, <https://ma.as/341301>

Wikipedia

{{cite web |url=https://ma.as/341301 |title=Jeans made by Amco |author=Museum of Applied Arts & Sciences |access-date=25 September 2022 |publisher=Museum of Applied Arts & Sciences, Australia}}