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98/99/2 Photographic print, advertisment for Elbeo Stockings, Wolfgang Sievers, Berlin, Germany, 1938. Click to enlarge.

Advertisment for Elbeo Stockings by Wolfgang Sievers

Wolfgang Sievers (born 18th September 1913 in Berlin, Germany. Died 7th August 2007)
Arrived Australia August 1938. His father was an art historian, his mother of Jewish parents.
1933 Attended Contempora School of Applied Arts an offshoot of the Bauhaus which had already been closed.
1934 Emigration to Portugal.
1935 Rejoined Contempora School of Applied Arts in Berlin, first as a student then as a teacher of photography until 1938.
1936 Introduced to modern architecture by Erich Mendelsohn


Object No.


Object Statement

Photographic print, advertisment for Elbeo Stockings, Wolfgang Sievers, Berlin, Germany, 1938

Physical Description

Photographic print, black and white advertisement for Elbeo Stockings, paper, Wolfgang Sievers, Berlin, 1938

Black and white portrait format photographic print. The print is an advertisement for stockings featuring a woman's face half viewed behind a section of stocking fabric. Dramatically lit from the left, the hand holds the stocking up in front of the woman's eyes.


Inscribed verso in pencil 'ADVERTISEMNT FOR STOCKINGS / BERLIN 1938 / UNKNOWN WHETHER PRINTED IN 1938 OR / POST WAR AFTER 1946 / Wolfgang Sievers [signature]'



400 mm


295 mm




The photograph was taken in Berlin by Wolfgang Sievers in 1938 in the photography department of the 'Comtempora' School under the direction of photographer Erich Balg.

German expatriate photographer Wolfgang Sievers (1913–2007) was introduced to the utopian ideals of the Bauhaus and the radically precise photographic practice of 'New Objectivity' in Berlin. His student photographs for Elbeo Stockings use dramatic lighting and tight framing to abstract the body. They were taken before he was forced to flee Nazi Germany for Australia in 1938.

The print was most likely made in Australia in the early 1950s. The original negatives have deteriorated and no longer exist.



This photograph was originally taken as a commercial fashion photograph by Wolfgang Sievers under the direction of Erich Balg in the Photography Department of the "Contempora" School in Berlin for a company called Elbeo Stockings. The print has been acquired from the photographer, Wolfgang Sievers. The original photograph was taken in 1938. Sievers no longer has the original negatives. This print dates from the early 1950s. Sievers has only one more of these prints left. See Siever's annotated catalogue of photographs for more specific information about the cultural context in which this image was produced.


Credit Line

Purchased 1998

Acquisition Date

4 August 1998

Cite this Object


Advertisment for Elbeo Stockings by Wolfgang Sievers 2021, Museum of Applied Arts & Sciences, accessed 22 June 2021, <https://ma.as/166184>


{{cite web |url=https://ma.as/166184 |title=Advertisment for Elbeo Stockings by Wolfgang Sievers |author=Museum of Applied Arts & Sciences |access-date=22 June 2021 |publisher=Museum of Applied Arts & Sciences, Australia}}