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97/125/2 Knife and scabbard, brochure and point of sale display card, Wiltshire Staysharp series 700 Mk II, steel / plastic / paper, designed by Peter Bayly and Associates, made by Wiltshire International, Melbourne, Victoria, Australia, 1972. Click to enlarge.

Wiltshire Staysharp knife and scabbard Mk II

Made by Wiltshire International in Melbourne, Victoria, Australia, 1972.

In 1964 a US market survey showed that 80% of Americans didn’t know how to sharpen a knife. This inspired Dennis Jackson, a design engineer for Wiltshire Cutlery in Melbourne, who saw an opportunity to create a knife that sharpens itself. In an instant he had identified a whole new range of products with an advantage over any blade ever sold before.

He invented a spring loaded sharpening block inside a sheath or scabbard, which sharpened the knife every time it was taken out or replaced. A num...

Summary

Object No.

97/125/2

Object Statement

Knife and scabbard, brochure and point of sale display card, Wiltshire Staysharp series 700 Mk II, steel / plastic / paper, designed by Peter Bayly and Associates, made by Wiltshire International, Melbourne, Victoria, Australia, 1972

Physical Description

(-1)Knife, with stainless steel blade and black woodgrained plastic handle.
(-2)Red and white scabbard, for storing knife, containing sharpening device. The knife is sharpened when inserted or withdrawn from the scabbard.
(-3)Brochure, booklet format, with photographic image of knives in different coloured scabbards.
(-4)Cardboard point-of-sale display card with photographic image of knife and advertising slogan 'The sharp knife that stays sharp'.

Marks

(-1)Product name and material engraved on blade, 'Wiltshire/ STAYSHARP / STAINLESS'.
(-2)Paper adhesive label, handwritten, stuck to one side, '700 SERIES / RELEASED 1972'. Product name painted on scabbard, in black, 'wiltshire'. Place of manufacture stamped into underside of scabbard, 'made in HONG KONG'.

Dimensions

Height

75 mm

Depth

26 mm

Production

Notes

Designed by Peter Bayly and Associates with Daryl Jackson and staff at Wiltshire in 1972 to replace the MkI designed by Stuart Devlin in 1969.

Manufactured by Wiltshire International later McPherson's Housewares. Scabbard manufactured in Hong Kong, according to marks.

In 1965 Denis Jackson built a range of prototypes for a spring loaded sharpening mechanism to be contained in a sheath or scabbard so that as the knife was pulled out or replaced it would be sharpened. In 1966 selected Melbourne households were asked to use these rough prototypes in the kitchen for six months and report back. Their response was overwhelmingly positive and Wiltshite Cutlery decided to invest in a designer and equipment to build a new knife.

Tungsten carbide was tested and selected as the best sharpening material, very had martensitic stainless steel was tested for the blade and an ivory coloured handle was made from moulded acetate.

In 1968 Stuart Devlin (who designed Australia's decimal coins in 1966) was employed to shape a streamlined plastic scabbard that everyone would like in their kitchen. It took until 1969 for a batch of knives to be ready and then the company chose Christmas in Perth as an isolated controllable test market. They used a TV ad and demonstrations in shops to sell knives for a (then) very expensive $6.95 each. Positive reactions were tinged by a general dislike for the ivory scabbard and Wiltshire replaced them with a black handle and a 'groovy' woodgrained plastic scabbard.

The Wiltshire factory in Melbourne began mass-production of the newly named 'Staysharp Mk I' knife for a national Australian release in August 1970. The new knives were given away to sales staff in shops to 'pre-sell' this new knife to them, there was a TV ad and Wiltshire held bread slicing and fruit cutting sompetitions to convince buyers that Staysharp was more than a sales gimmick.

But the one piece scabbard trapped shavings from the blade sharpeners and Wiltshire engaged Peter Bayley to redesign the scabbard for two new knives while Jackson devised new blade lengths and shapes for different uses. Bayley developed a two piece scabbard with a removable sharpening cassette and Staysharp 752 and 753 were released for sale in 1972 in the even groovier colours of burnt orange, tibetan gold, avocado and white.

In the same year, Australian patents were granted for Jackson's original idea of a self sharpening knife (Wiltshire eventually applied for patents and design registrations in 35 countries) and the first in a series of TV ads (from 1972-1980) was made featuring Maggie Tabberer who was portrayed as a no-nonsense, modern, liberated woman... but still in the kitchen!

The 752 and 753 knives won a Prince Philip Prize Certificate of Merit for Australian Design in 1972 and were listed in the Australian Design Index, obtaining the Good Design Label in 1972. They were used as the basis for a range of 11 knives, carving forks and scissors until 1989.

By 1978 manufacturing costs in Australia were being driven upwards bu inflation and wage increases and Wiltshire had the blades made in Taiwan and the plastic components made in Hong Kong.

Staysharp knives were distributed by Australian owned subsidiaries of Wildshire in the UK and the USA and by the Tefal company in France. These markets influenced the redesign of the whole range in 1988, sold around the world in 1990.

History

Notes

Retained by manufacturer as a production sample until donated.
Received a Prince Philip Prize Certificate of Merit for Australian Design in 1972 and was listed in the Australian Design Index, obtaining the Good Design Label in 1972

The Wiltshire Staysharp knife self sharpening system is an important innovation in domestic technology and achieved high market penetration in Australia where 2.8 million knives were sold between 1969 and 1978. The Staysharp self sharpening system was patented in Australia and overseas and became the mainstay of the Wiltshire Cutlery Company for 15 years. Export sales of the knives exceeded 3.8 million units by 1978.

Source

Credit Line

Gift of Wiltshire International, 1997

Acquisition Date

8 May 1997

Cite this Object

Harvard

Wiltshire Staysharp knife and scabbard Mk II 2019, Museum of Applied Arts & Sciences, accessed 18 October 2019, <https://ma.as/155341>

Wikipedia

{{cite web |url=https://ma.as/155341 |title=Wiltshire Staysharp knife and scabbard Mk II |author=Museum of Applied Arts & Sciences |access-date=18 October 2019 |publisher=Museum of Applied Arts & Sciences, Australia}}

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