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93/391/57 Brassiere, womens, 'Sweet Music', nylon / polypropylene, Maidenform / Berlei, Australia, 1966. Click to enlarge.

Brassiere, womens, ‘Sweet Music’, nylon / polypropylene, Maidenform / Berlei, Australia, 1966

Made by Berlei Hestia Ltd in Australia, Oceania, 1966.

Brassiere, womens, ‘Sweet Music’, nylon / polypropylene, Maidenform / Berlei, Australia, 1966.
White nylon lace bra with stiffened undercup. Lycra panels form the back and a continuous corded lycra band runs from centre back to form straps (kept flat with interwoven polypropylene) and continues across the front. Another lycra band is attached under the bust. Centre back fastening with two metal hooks and eyes.

Summary

Object No.

93/391/57

Object Statement

Brassiere, womens, 'Sweet Music', nylon / polypropylene, Maidenform / Berlei, Australia, 1966

Physical Description

Brassiere, womens, 'Sweet Music', nylon / polypropylene, Maidenform / Berlei, Australia, 1966.
White nylon lace bra with stiffened undercup. Lycra panels form the back and a continuous corded lycra band runs from centre back to form straps (kept flat with interwoven polypropylene) and continues across the front. Another lycra band is attached under the bust. Centre back fastening with two metal hooks and eyes.

Marks

White fabric label: `SWEET MUSIC*/Maidenform*/TRADE MARK U.S.A. + AUST/2526 B/34/MADE IN AUST. BY BERLEI'.
White card label stapled to strap:`FINAL SAMPLE/IW.16.2.66/CUT OUT/6-10-66/No.M2526/SIZE 34"B/Range 32-38/Rec.1.6.66/W/Sale $2.79/Retail $4.25/Form 538'.

Dimensions

Width

310 mm

Production

Notes

This was a very popular style of bra that made use of man-made fibres and thread in a new way.

Source

Credit Line

Gift of Berlei Hestia Industries Ltd, 1993

Acquisition Date

1 November 1993

Cite this Object

Harvard

Brassiere, womens, 'Sweet Music', nylon / polypropylene, Maidenform / Berlei, Australia, 1966 2018, Museum of Applied Arts & Sciences, accessed 23 July 2019, <https://ma.as/135702>

Wikipedia

{{cite web |url=https://ma.as/135702 |title=Brassiere, womens, 'Sweet Music', nylon / polypropylene, Maidenform / Berlei, Australia, 1966 |author=Museum of Applied Arts & Sciences |access-date=23 July 2019 |publisher=Museum of Applied Arts & Sciences, Australia}}

Incomplete

This object record is currently incomplete. Other information may exist in a non-digital form. The Museum continues to update and add new research to collection records.

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