The Powerhouse acknowledges the Traditional Custodians of the ancestral homelands upon which our museums are situated. We respect their Elders, past, present and future and recognise their continuous connection to Country.
92/191-5 Design work, comprising pamphlet designs, greeting cards, advertising proposals for Orient Steam Navigation Company Limited (Orient Line), Dahl and Geoffrey Collings, Sydney, New South Wales, Australia, 1939-1958. Click to enlarge.

Design work for Orient Line by Dahl and Geoffrey Collings

Series contains examples of pamphlets and artworks designed to advertise Orient Line Cruises. Most of the works were created by Dahl Collings, although some are created in collaboration with Geoffrey Collings. The series also contains a number of greeting cards designed by Dahl Collings for different cruises, and the original artwork for Dahl's ideas for fabric design on the SS Oronsay. Some designs may have been produced while the Collings' lived in New York, 1950-1953.


Object No.


Object Statement

Design work, comprising pamphlet designs, greeting cards, advertising proposals for Orient Steam Navigation Company Limited (Orient Line), Dahl and Geoffrey Collings, Sydney, New South Wales, Australia, 1939-1958

Physical Description

Series contains examples of pamphlets and artworks designed to advertise Orient Line Cruises. Most of the works were created by Dahl Collings, although some are created in collaboration with Geoffrey Collings. The series also contains a number of greeting cards designed by Dahl Collings for different cruises, and the original artwork for Dahl's ideas for fabric design on the SS Oronsay. Some designs may have been produced while the Collings' lived in New York, 1950-1953.



Dahl Collings (1909-1988)
Commercial artist, illustrator, designer (graphic, textiles, costume), photographer, documentary film-maker and painter.
Biography prepared by Anne-Marie Van de Ven, Curator, updated October 2012

Dulcie May Wilmott was born in Adelaide, South Australia in 1909 to Mabel and Josiah Percival Willmott, a school teacher. From about 1926 to 1932, Dahl studied at East Sydney Technical College under Rayner Hoff and attended painting classes at the J.S. Watkins Studio Art School. Her career began at Anthony Horderns and Sons in 1928, providing illustrations for the house magazine 'Horderian Monthly' and the firm's catalogues; she also did freelance work for other Sydney department stores, Farmer and Company, and David Jones. She also designed covers for 'The Home' magazine published by Sydney Ure Smith.

In 1933 Dulcie Wilmott married Geoffrey Collings (1905-2000); they had two daughters, Donna (b.1937) and the artist Silver Collings (b.1940). She and Geoffrey worked collaboratively for most of their lives, co-signing the majority of their work 'Dahl and Geoffrey Collings'; the name Dahl having been coined by Geoffrey as a term of endearment. One of their first works signed jointly was a 1934 cover design for 'The Home' magazine.

The Collingses travelled to London via Spain in 1935 taking many photographs and making their first documentary film in the medieval town of Alquezar in the Catalonian region of Spain. In London, Dahl worked as a freelance designer until László Moholy Nagy offered her a job in his studio working on the Simpon's Piccadilly project in 1936. There she gained first-hand experience of European modernism and of Moholy Nagy's and Gyorgy Kepes's approach to design which she and Geoffrey embraced wholeheartedly. Dahl remained life long friends with Laszlo Moholy-Nagy and his wife Sibyl, and Gyorgy Kepes and his English girlfriend, Juliet Appleby. While living in England, Dahl and Geoffrey Collings travelled to France and into Europe. Their first child Donna was born in London in 1937. With Alistair Morrison, Dahl and Geoffrey organised the 'Three Australians' exhibition at the Lund Humphreys Gallery in 1938 to show their British work with a catalogue essay by Edward McKnight-Kauffer.

They returned to Sydney in December 1938 via Martinique, stopping in Tahiti for three months to make their second documentary film 'Tiare Tahiti' about life in contemporary Polynesia. In 1938, they returned to Sydney and attempted to introduce modern design to local industry; Dahl being one of the very first Australian women to begin the slow process of introducing modern art and design principles to Australian industry. The Collingses mounted their 'Exhibition of Modern Industrial Art and Documentary Photography' at David Jones Art Gallery in 1939 and, with Richard Haughton James, established a commercial and industrial design studio, The Design Centre.

Dahl exhibited with the Contemporary Art Society and the Australian Commercial and Industrial Artists' Association, winning (with Geoffrey) four ACIAA awards in 1940, the year their second child Silver was born in Sydney. She also painted murals for the Accountants Club, Kings Cross restaurants and a kindergarten in the Blue Mountains in the early 1940s, and Dahl and Geoffrey Collings collaborated with Alistair Morrison, Douglas Annand and Elaine Haxton to produce the 'Temple of Beauty' display for 'Woman' magazine at the Royal Easter Show. During WWII, Dahl Collings worked as a fashion artist and designer on 'Woman' magazine where Geoffrey had been Art Director, while Geoffrey joined the Camouflage Unit of the Department of Homeland Security. She also continued to work freelance, designing covers for Sydney Ure Smith's new journal, 'Australia National Journal' and producing designs for Elizabeth Arden, David Jones, Qantas, the Orient Line and 'Woman' magazine.

Dahl was costume and set designer for the Ealing Studios films, 'The Overlanders' (1946) and 'Eureka Stockade' (1949). Her paintings of Charters Towers were published in the final issue of London's 'Lilliput' magazine in 1950. She designed posters for the Orient Line and later, fabrics for the SS Oronsay ocean liner.

In 1950 the family moved to New York. Dahl became a design consultant to the Australian Trade Commission, in charge of the Australian Display Centre in the Rockefeller Center, while Geoffrey was Pictures Editor for the United Nations. There she also undertook some freelance work, such as drawings for 'Harper's Bazaar'.

Back at Sydney in 1953, the Collingses moved into their newly built house in Castlecrag, designed by the architects Baldwinson and Booth. They established the Collings Production film company and many of the films they produced and directed won international awards. 'Dreaming', a film produced for Qantas about Aboriginal art, won one of the five special diplomas (the top award) at the 1964 Venice Biennale Festival of Art Films; their Opera House film, 'Job No.1112' was awarded a silver medal at the 1975 Festival of Architectural Films in Madrid; and the series of documentary films they made for Qantas on Australian artists Sidney Nolan, Russell Drysdale and William Dobell in the 1960s were also well received.

In 1970, Dahl and Geoffrey Collings moved to Killcare Heights on the New South Wales Central Coast. From 1971 Dahl devoted herself full time to painting. She had solo shows at the Bonython Gallery (1976) and Holdsworth Gallery in Sydney (1977) and at the City of Hamilton Art Gallery in Victoria (1982). Dahl died in 1988. Geoffrey died in 2000.


Geoffrey Franklin Collings 1905-2000
Biography prepared by Helena Lucey, Curatorial Intern with Anne-Marie Van de Ven Curator, October 2012

20th century commercial artist, graphic designer, filmmaker and photographer. Born in Hamilton, Queensland on 10 November 1905, the second son of Ernest Ewart Collings, General Store Keeper and Grace Lee Collings (nee Chalk).

Geoffrey studied art at the Brisbane Technical College, from 1919 until 1922, before taking his first job with N Orr's Advertising Agency, Brisbane's first agency. He then worked for the engraving firm SA Best, learning the printing technique of process engraving. Following the death of his mother in 1924, Geoffrey Collings left Brisbane and travelled north, working as a Jackaroo on remote cattle stations in North Queensland and the Northern Territory. He returned to Brisbane in 1927, spending the next three years working as a freelance commercial artist and graphic designer.

In 1930 Geoffrey travelled to London where he gained employment with the book distributers WH Smith and Sons and became Assistant Studio Manager of Typography and Graphics because of the printing experience he had acquired in Brisbane. Geoffrey took night classes in drawing and painting at St Martins School of Art and etching at the London Central School of Art and Design, where he met many fellow Australians including William Dobell and Nell Wilson. At this time Geoffrey developed an interested in photography and purchased a press camera 'to record what I was going to experience'. In 1933 he returned to Australia via Spain.

On returning to Australia, Geoffrey settled in Sydney and set up Collings Studio, as a designer to industry. While looking for a studio assistant he met his future wife, a graphic designer named Dulcie May Wilmot, whom he nicknamed Dahl. On 15 December 1933 they were married in Sydney and began a lifelong working collaboration, co-signing their work 'Dahl and Geoffrey Collings'.

In 1935 Geoffrey returned to London with Dahl, taking a position as the Art Director at American advertising agency Erwin Wasey. Through Dahl's work he met Professor Laszlo Maholy Nagy and Gyorgy Kepes from the Bauhaus. The Bauhaus principle of form follows function appealed to Geoffrey, particularly because of his Fabian Socialist upbringing. Maholy Nagy's all-inclusive eye was especially enlightening for Collings; he recalls being impressed by his "complete desire to get at the truth, the core of everything 'I've seen him stop in a new building and touch the carborundum spots that stopped people slipping on elevator steps. The seeing blind had walked over them'.

During this time he was also exposed to the ideas of the British Documentary film movement, after coming into contact with John Grierson. Documentary film provided Geoffrey with a means to show life as it really was; in a 1992 interview he revealed that he '… always hoped I would make the world a happier more peaceful place through my work'. The European influence would change the direction of his work completely, encouraging him to work collaboratively with other artists and designers and to work across various mediums and disciplines.

During a trip to Spain between 1935 and 1936 he made his first documentary film with his wife Dahl, Alquezar was a film about agrarian life in an isolated medieval Spanish village situated high in the Spanish Pyrenees. It was completed just before the outbreak of the Spanish Civil War. Geoffrey's passport shows that he left Spain with his wife on 10 June 1936, only five weeks before the outbreak of the Civil War on 17 July 1936. The film was widely distributed in England by the anti-Franco group, the International Brigade to recruit support for the anti-Franco campaign.

Whilst living in London, Geoffrey and Dahl made trips to Europe with their still and film cameras in hand, visiting Spain, France, Italy and Switzerland. In 1937 his first daughter Donna Collings was born. Encouraged by his friend Gyorgy Kepes, he sent a selection of photographs to Eva Besnyö's exhibition Foto 37 held in Amsterdam at the Stedelijk Museum in 1937, however the catalogue appears to indicate that his photographs were not chosen. Shortly before departing for Australia in 1938, he held a small exhibition Three Australians, of photography and commercial art at the Lund Humphries Gallery in London with his wife Dahl and friend Alistair Morrison.

On his way home he stopped in Tahiti, where he and Dahl made their second film 'Tiare Tahiti', which was never finished. After his arrival in Australia in November 1938 he established the Design Centre in Sydney with his wife Dahl and fellow artist and designer Richard Haughton James. Inspired by the Bauhaus principle of reintegrating art and design, Collings aim was to introduce Australia to European trends in art and design and to establish a commercial art firm that functioned through mutual support and collaboration. In 1939 Geoffrey and Dahl exhibited a large selection of photography and commercial art from their time in Europe at the David Jones Art Gallery, Sydney titled 'An Exhibition of Modern and Industrial Art and Documentary Photos'.

In 1940 his second daughter Silver Collings was born. During the same year Collings was appointed Art Director at 'Woman' magazine but WWII forced him to the abandon the job to join the Department of Defence Camouflage Unit. While stationed in North Queensland he made a series of paintings and gouaches which he exhibited in his first solo exhibition in 1943 at the Macquarie Galleries, Sydney.

The early 1940's saw Collings lobby the Australian Government to establish a National Film Board. In 1941 he published the booklet 'The Use of Film in Wartime'; he believed that public service films could be used to reassure and invigorate a nervous public who were suffering under strict WWII austerity measures. He produced his first commissioned film 'Airstrip' in 1944 for the Allied Works Council. In 1945 Collings seized the opportunity to develop his skills as a film maker by taking the job as assistant director to Harry Watts on the Ealing Studios film 'The Overlanders', a drama about the scorched-earth policy of WWII. In 1945 the Australian National Film Board was established and Collings worked there as a director and producer from 1946 to 1949. There he made a number of films, including 'Watch over Japan', (1947) and 'Whither Japan', (1947) which recorded Australia's contribution to the reconstruction of Japan after its defeat in WWII.

Geoffrey and his family moved to New York in 1950 when he was appointed Picture Editor at the United Nations. In 1954 he returned to Australia and founded Collings Productions Pty Ltd with his wife Dahl. He then spent five months in Korea with the UN and the Korean Reconstruction Agency making 'The Long Journey', (1954). Like the Japan films, this film documented the Allied Forces role in Korea's post war reconstruction.

Throughout the 1950s and 1960s he went on to write, produce and direct 42 films for firms such as Qantas, Shell and CSR. Many of these won national and international awards, including 'The Dreaming' (1963) and 'Pattern of life' (1964) which both won Special Diplomas at the Venice Biennale Festival of Art Films, 1964.

Geoffrey and Dahl Collings retired and moved to a home designed by Peter Storey, in Killcare Heights, NSW in 1970. While Dahl painted, Geoffrey made assemblage paintings and sculptures. In 1992 Geoffrey and Dahl Collings' work was included in the 'Pioneers of Design' exhibition at the Ivan Doherty Gallery, Sydney. Geoffrey Collings died in 2000.

Geoffrey is represented in a number of Australian collections including the Museum of Applied Arts and Sciences, Sydney, The National Film and Sound Archive, Canberra and the National Gallery of Victoria, Melbourne.

Jenny Allen, (1 January 2008), Australian Visions. The Films of Dahl and Geoffrey Collings, (ERAS Journal ISSN 1445-5218), Type: website
Dahl and Geoffrey Collings Design Archive, (Place: Sydney, NSW: Museum of Applied Arts and Sciences (Powerhouse Museum))
Crombie, Isobel, (1989), 'A documentary impulse: Australian photographer Geoffrey Collings', (Place: Art Bulletin of Victoria, Volume 29)
Caban, Geoffrey, (1983), A Fine Line: A History of Australian Commercial Art, (Place: Sydney, NSW)
Author, (April-May 1982), 'A House Full of Memories', Vogue LIVING, (Place: Australia)
Warrick, (2 October 1992), 'Man of Movies', Daily News (Place: NSW)



Dahl and Geoffrey Collings had a long association with the Orient Steam Navigation Company Limited (Orient Line). They produced a large quanity of advertising material for Orient Line, including pamphlets, posters and greeting cards. Dahl also created a fabric design for the S.S. Oronsay.

Cite this Object


Design work for Orient Line by Dahl and Geoffrey Collings 2022, Museum of Applied Arts & Sciences, accessed 25 June 2022, <>


{{cite web |url= |title=Design work for Orient Line by Dahl and Geoffrey Collings |author=Museum of Applied Arts & Sciences |access-date=25 June 2022 |publisher=Museum of Applied Arts & Sciences, Australia}}