Packaging for MacRobertson’s Superfine Milk Chocolate featuring the Beatles

Made by MacRobertsons Pty Ltd in Melbourne, Victoria, Australia, 1964-1965.

This chocolate wrapping bearing the image of the Beatles belonged to a teenage girl who was an early fan of the group. It is a rare Australian-made piece of Beatles merchandise. Through 1963 the Beatles gradually built up a following in Australia. By April 1964 they held the first six positions on radio station 2SM’s Top 100 chart. When the Beatles finally arrived in Australia in June 1964, ‘Beatlemania’ had swept the world. The Beatles’ 1964 Australian concerts consisted of an eleven-song, half...

Summary

Object No.

2003/97/2

Physical Description

Sheet of sealed blue wrapping paper with black and white images of the faces of the four Beatles and the text in black: 'The Beatles. Seltaeb Inc'. Reverse side has text in red and white: 'MacRobertson's Superfine Milk Chocolate. The Beatles. Seltaeb Inc'.

Dimensions

Height

60 mm

Width

85 mm

Production

Notes

Packaging made by MacRobertson Pty Ltd, Melbourne, Victoria, Australia, 1964-1965.

The designer of the packaging is unknown.

Made

MacRobertsons Pty Ltd 1964-1965

History

Notes

Used by Jennie Small when she was a teenage fan of the Beatles in Sydney.

Purchased by Jennie Small in 1964 or 1965.

Source

Credit Line

Gift of Jennie Small 2003

Acquisition Date

4 June 2003

Cite this Object

Harvard

Packaging for MacRobertson's Superfine Milk Chocolate featuring the Beatles 2014, Museum of Applied Arts & Sciences, accessed 15 November 2018, <https://ma.as/12283>

Wikipedia

{{cite web |url=https://ma.as/12283 |title=Packaging for MacRobertson's Superfine Milk Chocolate featuring the Beatles |author=Museum of Applied Arts & Sciences |access-date=15 November 2018 |publisher=Museum of Applied Arts & Sciences, Australia}}

Incomplete

This object record is currently incomplete. Other information may exist in a non-digital form. The Museum continues to update and add new research to collection records.

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