Animation cel of ‘Norm’ from the ‘Life. Be in it’ campaign

Made by Stitt, Alex in South Yarra, Victoria, 1993-1994.

The ‘Life. Be in it’ campaign was a Victorian State Government initiative, launched in 1975. Initially intended purely as a campaign to encourage people to get out and get some exercise, it was an immediate success and by late 1977 it had become a national program supported by all Australian governments, state and Federal. The messages promulgated by the program expanded to promote not only fitness but also quality of life. In 1981 Federal funding was abruptly terminated and ‘Life. Be in it’ bec...

Summary

Object No.

2003/81/3

Physical Description

An animation cel rendered in coloured paint on a transparent acetate sheet, and mounted on white cardboard. In the cel the character of 'Norm' has been drawn seated and gesturing with his left hand.

Marks

Written on the acetate sheet in black pen is 'Teeth / Tongue' and 'A32'. The cardboard mount has a paper label attached to the lower left corner on which is typewritten in grey 'Alex Stitt / "Norm" / Animation cell / $150'.

Dimensions

Height

340 mm

Width

400 mm

Production

Notes

An original artwork of 'Norm' created by the artist Alexander Stitt. The date 1993-1994 is based on the recollection of Stitt.

Artist

Stitt, Alex 1993-1994

History

Notes

This object is from Alexander Stitt's personal archive. Stitt donated this collection to the Powerhouse Museum in 2001 after two Powerhouse curators met with him to discuss 'Life Be. in it' campaign.

The cel must have been on sale at one stage as the cardboard mount has a paper label attached to the lower left corner on which is typewritten 'Alex Stitt "Norm" Animation cell $150.

Owned

Stitt, Alex 1993-2001

Source

Credit Line

Gift of Alexander and Paddy Stitt, 2003

Acquisition Date

12 May 2003

Cite this Object

Harvard

Animation cel of 'Norm' from the 'Life. Be in it' campaign 2018, Museum of Applied Arts & Sciences, accessed 13 November 2018, <https://ma.as/12209>

Wikipedia

{{cite web |url=https://ma.as/12209 |title=Animation cel of 'Norm' from the 'Life. Be in it' campaign |author=Museum of Applied Arts & Sciences |access-date=13 November 2018 |publisher=Museum of Applied Arts & Sciences, Australia}}
This object is currently on display in Design Nation at the Powerhouse Museum.

Incomplete

This object record is currently incomplete. Other information may exist in a non-digital form. The Museum continues to update and add new research to collection records.

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