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91/1313 Torch, 'Dolphin Mk 2', plastic / metal / glass, designed by Paul Cockburn of Design Field Pty Ltd, made by Eveready Pty Ltd, Australia, 1972. Click to enlarge.

Eveready torch ‘Dolphin Mk2’

Designed
This is a production model of the second generation Eveready Dolphin torch. It was designed by Paul Cockburn of Design Field Pty Ltd, Sydney, in 1972. The new torch had to be shock resistant and waterproof. Cockburn insisted that it should be fairly ugly because he believed that many people would see this as a sign of ruggedness and reliability. He also wanted the torch to be multi functional, so he gave it an angled head that threw light down onto the path ahead or up when placed on the ground, useful when you're changing tyres in the dark. From 1978 until 1989 Cockburn's Dolphin Mark II was the best selling torch in the world. Another redesign in 1989, again by Cockburn, created the even uglier, high-tech styled Dolphin Mark III. The third version of the torch was made in Hong Kong for worldwide distribution. The most recent versions of the torch, Mark 4 and 5 were created by Design Resource in Crows Nest for the US-based Energizer company.

This torch, together with the other versions, illustrates the transformation of a single product from one manufacturer over a period of 40 years.

Summary

Object No.

91/1313

Object Statement

Torch, 'Dolphin Mk 2', plastic / metal / glass, designed by Paul Cockburn of Design Field Pty Ltd, made by Eveready Pty Ltd, Australia, 1972

Physical Description

A red moulded plastic torch with a rectangular body and a square angled head. The head contains a light globe which is surrounded by silver reflective material behind a round, clear plastic window. There is a round, black, rubber button on the top of the torch and a handle that runs parallel to the body of the torch. The head of the torch can be removed to access the battery compartment. There is a rectangular recess on either side of the torch that contains an adhesive label.

Marks

Text on the adhesive labels reads 'EVEREADY Dolphin'. Moulded text on either side of the body of the torch reads 'EVEREADY'.

Dimensions

Height

120 mm

Width

100 mm

Depth

200 mm

Production

Notes

This is a production model of the second generation Eveready Dolphin torch. It was designed by Paul Cockburn of Design Field Pty Ltd, Sydney, in 1972. The new torch had to be shock resistant and waterproof. Cockburn insisted that it should be fairly ugly because he believed that many people would see this as a sign of ruggedness and reliability. He also wanted the torch to be multi functional, so he gave it an angled head that threw light down onto the path ahead or up when placed on the ground, useful when you're changing tyres in the dark. From 1978 until 1989 Cockburn's Dolphin Mark II was the best selling torch in the world. Another redesign in 1989, again by Cockburn, created the even uglier, high-tech styled Dolphin Mark III. The third version of the torch was made in Hong Kong for worldwide distribution.

The most recent versions of the torch (Mark 4 and 5) were created by Design Resource in Crows Nest for the US-based Energizer company. Design Resource has been creating products for Energizer and its former subsidiary Eveready since 1989.

Significant organisations :
Eveready Australia Pty Ltd : marketing
Design Field : design

Significant persons :
Paul Cockburn : designer
David Dalton : product manager / designer at Eveready

Further Reading : 'Of consuming interest' Unnamed author Design World, no 19, 1990, pp 8-9.

History

Notes

This torch was used by the donor/designer to publicise his work and to record the design process and changes in appearance of the torch between 1965 and 1989.

Source

Credit Line

Gift of Design Field Pty Ltd, 1991

Acquisition Date

15 November 1991

Cite this Object

Harvard

Eveready torch 'Dolphin Mk2' 2020, Museum of Applied Arts & Sciences, accessed 25 September 2020, <https://ma.as/112369>

Wikipedia

{{cite web |url=https://ma.as/112369 |title=Eveready torch 'Dolphin Mk2' |author=Museum of Applied Arts & Sciences |access-date=25 September 2020 |publisher=Museum of Applied Arts & Sciences, Australia}}

Incomplete

This object record is currently incomplete. Other information may exist in a non-digital form. The Museum continues to update and add new research to collection records.