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91/1135 Pub painting, advertising, framed, 'Tooth's Sheaf Stout Keeps you fit!', painted glass /steel / tin / gold leaf, made by Tom Woodman / R B Coleman Signs, Australia, 1952-1953. Click to enlarge.

Tooth’s Sheaf Stout pub painting by Tom Woodman

Made by Federal Hotel, Penrith in Sydney, New South Wales, Australia, 1952.

Tooth & Co operated the Kent Brewery on Sydney’s Broadway for almost 150 years from 1835. For most of this time Tooth & Co dominated the brewing and hotel industries of NSW, ‘tying’ over 600 pubs to sell only its products.

During the early 1930s, Tooth & Co was under pressure from the temperance movement and declining beer sales. Tom Watson, the company’s new manager, decided to improve the public image of beer and pubs by creating what would now be called a ‘corporate image’. Tooth & Co launch...

Summary

Object No.

91/1135

Object Statement

Pub painting, advertising, framed, 'Tooth's Sheaf Stout Keeps you fit!', painted glass /steel / tin / gold leaf, made by Tom Woodman / R B Coleman Signs, Australia, 1952-1953

Physical Description

Vertical format framed glass pane, framed in steel, with galvanised tin backing. The image is reverse painted in oil paint and gold leaf with green border and gold-leaf trim, depicting a man in a rowboat, dressed in black shorts and yellow singlet, second boat in midground with man sculling dressed in white and red, background is pastoral view and riverbank. Caption text in red and in black.

Marks

Product information, applied to reverse of glass before painting applied, text in red, "TOOTH'S / 'SHEAF' STOUT / [in black] Keeps you fit!"

Dimensions

Height

1220 mm

Width

1210 mm

Depth

25 mm

Production

Notes

Pub paintings were made by applying oil paint on paper which was coated in varnish. When the varnish was tacky it was stuck to the reverse of the glass and rolled with a roller to remove air bubbles. The paper was then removed with water. When the back was dry it was covered with an overcoat. Lettering, borders and gilding was applied directly onto the reverse of the glass before the painting was applied.

Commissioned by Tooth & Co Limited as external advertising for the Federal Hotel, Penrith. Artwork by Tom Woodman, signwriting, painting transfer and framing by R B Coleman signs, Canterbury, Sydney.

September 1952

History

Notes

Commissioned by Tooth & Co Limited as external advertising for the Federal Hotel, Penrith. Purchased by Federal Hotel's publican in 1968.

Source

Credit Line

Purchased 1991

Acquisition Date

4 September 1991

Cite this Object

Harvard

Tooth's Sheaf Stout pub painting by Tom Woodman 2018, Museum of Applied Arts & Sciences, accessed 21 October 2019, <https://ma.as/111553>

Wikipedia

{{cite web |url=https://ma.as/111553 |title=Tooth's Sheaf Stout pub painting by Tom Woodman |author=Museum of Applied Arts & Sciences |access-date=21 October 2019 |publisher=Museum of Applied Arts & Sciences, Australia}}

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