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2002/105/1-2/9 Photographic print, black and white, large advertising sign for David Jones advertising tennis clothing, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1923. Click to enlarge.

Photograph of advertising sign for David Jones designed by Rousel Studios

Made
Photographic print, black & white, large advertising sign for David Jones advertising tennis clothing, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1923

Large advertising sign designed by Rousel Studios for the Sydney department store David Jones. The sign, which was flood-lit at night, was erected on a low brick and tile structure on the site formerly occupied by Sydney Girls High School at the corner of Elizabeth, Market and Castlereagh streets and re-developed by David …

Summary

Object No.

2002/105/1-2/9

Object Statement

Photographic print, black and white, large advertising sign for David Jones advertising tennis clothing, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1923

Physical Description

Photographic print, black & white, large advertising sign for David Jones advertising tennis clothing, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1923

Large advertising sign designed by Rousel Studios for the Sydney department store David Jones. The sign, which was flood-lit at night, was erected on a low brick and tile structure on the site formerly occupied by Sydney Girls High School at the corner of Elizabeth, Market and Castlereagh streets and re-developed by David Jones for the opening of its new store in 1927. Across the top of the structure it reads, "1838 AN ERA OF FAITHFUL SERVICE - DAVID JONES LTD 1923". The sign features a picture of an outdoor scene with men and women playing lawn tennis in the foreground and in the distance men playing cricket watched by a group of spectators. Underneath the picture the text reads, "TENNIS - WEAR AT DAVID JONES - SWEATER. 37/6. CREAM SERGE TENNIS TROUSERS. 37/6.". Two cars from the era are parked on the street in front of the structure.

Marks

"14" in pencil on reverse.

Dimensions

Height

82 mm

Width

100 mm

Cite this Object

Harvard

Photograph of advertising sign for David Jones designed by Rousel Studios 2021, Museum of Applied Arts & Sciences, accessed 2 December 2021, <https://ma.as/11032>

Wikipedia

{{cite web |url=https://ma.as/11032 |title=Photograph of advertising sign for David Jones designed by Rousel Studios |author=Museum of Applied Arts & Sciences |access-date=2 December 2021 |publisher=Museum of Applied Arts & Sciences, Australia}}