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2002/105/1-2/10 Photographic print, black and white, large wall advertising sign for Fitform Menswear advertising Oshkosh overalls and workshirts along King Street, Sydney, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1930. Click to enlarge.

Photograph of large wall advertising sign for Fitform Menswear advertising Oskosh overalls and workshirts

Made
This photograph is part of an archive of work from the signwriting and graphic design work of the Rousel Studios in Sydney.

Signwriting and associated graphic trades including gilding, silvering and glass etching developed strong craft consciousness and traditions during the 1800s. With the expansion of advertising markets and media during the twentieth century, the signwriting industry absorbed new influences from fine art and the decorative arts. Notable in the case of Rousel Studios was …

Summary

Object No.

2002/105/1-2/10

Object Statement

Photographic print, black and white, large wall advertising sign for Fitform Menswear advertising Oshkosh overalls and workshirts along King Street, Sydney, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1930

Physical Description

Photographic print, black & white, large wall advertising sign for Fitform Menswear advertising Oshkosh overalls and workshirts along King Street, Sydney, designed by Rousel Studios, Sydney, New South Wales, Australia, c 1930

Large wall advertising sign designed by Rousel Studios for Fitform Menswear advertising Oshkosh overalls and workshirts which reads, "THE BIG/OVERALL/FOR ALL/BIG JOBS/OSHKOSH/OVERALLS/& WORKSHIRTS/FITFORM MENSWEAR/34 YORK ST." The name of "ROUSEL/STUDIOS" is in the bottom right hand corner of the sign. The sign features a picture of a muscular giant wearing a white work shirt, dark overalls and work boots. At his feet are five tiny figures all dressed in the same outfit. The adjacent building bears a sign for Robert Reid & Co Ltd. According to the Sands Directory, 1932-33, this company was situated at 32-34 York Street near the corner of King Street. Same image as 2002/105/1-2/11.

Dimensions

Height

212 mm

Width

165 mm

Cite this Object

Harvard

Photograph of large wall advertising sign for Fitform Menswear advertising Oskosh overalls and workshirts 2021, Museum of Applied Arts & Sciences, accessed 2 December 2021, <https://ma.as/11016>

Wikipedia

{{cite web |url=https://ma.as/11016 |title=Photograph of large wall advertising sign for Fitform Menswear advertising Oskosh overalls and workshirts |author=Museum of Applied Arts & Sciences |access-date=2 December 2021 |publisher=Museum of Applied Arts & Sciences, Australia}}