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90/1100 Poster, 'Discover ... Australia', colour photolithograph on paper, designed by Eileen Mayo, Sydney, New South Wales, Australia, for the Australian National Travel Association, Flinders Street, Melbourne, Victoria, Australia, made by Litho McLarens, Melbourne, Victoria, Australia, 1954-1958. Click to enlarge.

Tourism poster, 'Discover... Australia'

Designed
Eileen Mayo was one of the many designers commissioned by the Australian National Travel Association (ANTA) to produce designs for Australian travel posters. Established in 1929, ANTA aspired to attract overseas visitors to Australia by displaying artist-designed posters in its London and San Francisco offices (opened 1930) and Bombay offices (opened 1937, directed at the British serving in India). The Australian Tourist Commission (ATC) took over many of ANTA's functions in 1967.

This poster …

Summary

Object No.

90/1100

Object Statement

Poster, 'Discover ... Australia', colour photolithograph on paper, designed by Eileen Mayo, Sydney, New South Wales, Australia, for the Australian National Travel Association, Flinders Street, Melbourne, Victoria, Australia, made by Litho McLarens, Melbourne, Victoria, Australia, 1954-1958

Physical Description

Photolithograph featuring an illustration of an emu and a bearded Indigenous Australian man wearing an [Arrente/ previously Aranda] ceremonial headdress. Emu tracks form a border along the top of the poster and at the bottom of the poster the word 'Australia' uses a design inspired by Indigenous Australian dot-painting. Artist's name, EILEEN MAYO, incorporated into the design on the right hand side of the poster, above the word AUSTRALIA. The poster is printed in brown, yellow, black and white.

Marks

Printed along base 'Discover... Australia'.'AUSTRALIAN NATIONAL TRAVEL ASSOCIATION, RAILWAY BUILDING, FLINDERS STREET, MELBOURNE/ PARTICULARS AT GOVERNMENT, SHIPPING & TRAVEL OFFICES/ No112 LITHO McLARENS, MELBOURNE'.

Dimensions

Height

1010 mm

Width

634 mm

Production

Notes

English-born artist, Eileen Mayo (b. 1906, arrived Australia 1953, migrated to New Zealand) was a teacher at the National Art School at East Sydney Technical College, Sydney and a freelance artist. While based in Sydney, she produced murals, posters, magazine illustrations and stamps.

During the 1950s, she was commissioned to design posters for the Australian National Travel Association, Australian fauna and mammal stamps for the Post Master General's Department (1957-1960), and four stamps for the first decimal series of 1966 featuring the Barrier Reef. This poster is one of several striking poster designs that she created for ANTA.

History

Notes

The vendor acquired this poster in Chicago (note: ANTA distributed poster to international shipping and travel officers.) The poster was still rolled up, and appeared never to have been displayed.

Source

Credit Line

Purchased 1990

Acquisition Date

23 December 1990

Cite this Object

Harvard

Tourism poster, 'Discover... Australia' 2022, Museum of Applied Arts & Sciences, accessed 9 December 2022, <https://ma.as/102595>

Wikipedia

{{cite web |url=https://ma.as/102595 |title=Tourism poster, 'Discover... Australia' |author=Museum of Applied Arts & Sciences |access-date=9 December 2022 |publisher=Museum of Applied Arts & Sciences, Australia}}